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    How content marketing (technically) works: A closer look at Brafton’s CMS

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    Great storytelling is only one piece of the puzzle when it comes to successful content marketing. To generate real-world returns, brands need to start with a results-focused strategy, and let’s […]

    Employee Spotlight: Meet Danielle, admin turned operations manager

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    When Danielle Geoffroy joined Brafton as the first administrative assistant in our Boston headquarters, she knew she was positioning herself for a path of success. The question was: Which path […]

    What drives successful leadership? Q&A with CEO Richard Pattinson

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    As Brafton’s chief executive officer, Richard Pattinson understands the impact strong leadership has on company success. While executive initiatives for 2014 include fostering collaboration among departments and revitalizing industry trainings, […]

    Q&A: Castleford Sales Director talks content marketing differences in the US, Australia

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    At Brafton’s sister company Castleford, Director of Business Development Rob Cleeve leads the content marketing agency’s Australia and New Zealand sales operations. In a recent visit to Brafton’s Boston office, […]

    Employee spotlight: Meet Tim, writer turned video coordinator

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    Video Production Coordinator Tim Griffin joined the Brafton team before our video marketing offerings had made their way into Brafton’s content catalogue as a high-demand staple. Originally a news and […]

    Brafton Editorial kicks into gear for Google Analytics Certification

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    Take a look at our team’s resolutions for 2014, and you’ll notice quite a few Braftonians listed becoming Google Analytics certified as a goal for the new year.   With […]

    Love your penmanship: It’s National Handwriting Day!

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    Step away from the keyboard. Why? It’s National Handwriting Day! There’s more to this little-known holiday than the opportunity to practice your penmanship. It’s actually the birthdate of John Hancock, […]

    Brafton Strategist featured in Los Angeles’ RAWawards Indie Arts Show

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    When she’s not crafting content strategies for clients, don’t think Content Marketing Strategist Sabrina Brett’s creative juices have stopped flowing. This month, San Francisco-based Sabrina had the honor of being […]

    Employee spotlight: Meet Jill, writer turned social strategist

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    Meet Jill Dilibero. As a social media strategist at Brafton, she’s an expert at crafting strategies designed to fuel her clients’ social presence. In Oct. 2009, Jill began her Brafton […]