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Meet Brafton’s new Director of Strategy: Patrick Berzai on why content isn’t king


Patrick Berzai was recently appointed as Brafton’s Director of Strategy, a newly established role designed to nurture Brafton’s maturing content strategies.  As Brafton’s former Director of Account Management, Patrick has […]

Chicago, San Francisco Braftonians celebrate the holidays in style (photos)


Braftonians from both Chicago and San Francisco celebrated a successful holiday season and the start of 2014 at Cafe Ba-Ba-Reeba in Chicago last week.    Take a look through our fun photo-booth shots from […]

3 Keys to Brafton’s content marketing team success in 2014


With coast-to-coast account management teams, synergy and communication act as a driving factor to success. For Brafton, the new year will mean a strengthened focus on key performance metrics that […]

Ringing in the New Year at Brafton, with Auld Lang Syne’s author beside us


It’s hard to escape the song “Auld Lang Syne” during the holidays, whether you’re watching George Bailey discover life’s meaning in “It’s a Wonderful Life,” or celebrating the ball touching […]

Seasonal cheer at Brafton’s annual holiday party in Boston (photos)


Braftonians got into the cheerful spirit of the holidays at our 2013 annual party at the Boston Marriott Copley Place Hotel. Take a look through our photo gallery for a […]

The evolution of content marketing jobs: Insights from a Brafton strategist


Director of Account Management Jason Cook has watched the evolution of the content marketing industry during his tenure at Brafton, and he’s experienced at keeping his content strategy skills sharp […]

Happy New Year! Braftonians share professional, personal resolutions for 2014


As we approach 2014, New Year’s Resolutions are at the forefront of most of our minds. From professional to personal assessments, Braftonians have discussed their resolutions for the new year, […]

Creative collaboration: Welcome to content marketing in 2014


As the content marketing industry welcomes the beginning of 2014, the message for the approaching year seems to be simple: Content marketing is most successful when fueled by a collaborative […]

Braftonians compete for the ugliest holiday sweater (photos)


While Braftonians prepare for the holidays and the end of 2013, team members from Boston and Chicago participated in friendly face-offs to see who could find the ugliest holiday sweater […]