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Chicago Fun Committee teams up with Red Cross for successful Blood Drive

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Despite our moniker, Brafton’s Chicago Fun Team is into some serious business. After all, debating whether the Diversity Tree we put up for the holidays should find a new life as a […]

Brafton social media managers attend Social Media Week in New York #SMW14

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Brafton will be in attendance at this year’s Social Media Week event taking place in New York City February 17 through February 21.

How content marketing (technically) works: A closer look at Brafton’s CMS

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Great storytelling is only one piece of the puzzle when it comes to successful content marketing. To generate real-world returns, brands need to start with a results-focused strategy, and let’s […]

Employee Spotlight: Meet Danielle, admin turned operations manager

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When Danielle Geoffroy joined Brafton as the first administrative assistant in our Boston headquarters, she knew she was positioning herself for a path of success. The question was: Which path […]

What drives successful leadership? Q&A with CEO Richard Pattinson

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As Brafton’s chief executive officer, Richard Pattinson understands the impact strong leadership has on company success. While executive initiatives for 2014 include fostering collaboration among departments and revitalizing industry trainings, […]

Q&A: Castleford Sales Director talks content marketing differences in the US, Australia

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At Brafton’s sister company Castleford, Director of Business Development Rob Cleeve leads the content marketing agency’s Australia and New Zealand sales operations. In a recent visit to Brafton’s Boston office, […]

Employee spotlight: Meet Tim, writer turned video coordinator

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Video Production Coordinator Tim Griffin joined the Brafton team before our video marketing offerings had made their way into Brafton’s content catalogue as a high-demand staple. Originally a news and […]

Brafton Editorial kicks into gear for Google Analytics Certification

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Take a look at our team’s resolutions for 2014, and you’ll notice quite a few Braftonians listed becoming Google Analytics certified as a goal for the new year. With Brafton’s […]

Love your penmanship: It’s National Handwriting Day!

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Step away from the keyboard. Why? It’s National Handwriting Day! There’s more to this little-known holiday than the opportunity to practice your penmanship. It’s actually the birthdate of John Hancock, […]