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Walking the Line With Dewey MacMillen

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Explore what a day in the life of super performer Dewey MacMillen looks like — and be careful not to fall off your seat!

Paid Marketing: The Beginner’s Guide to Understanding and Setting Up a Paid Marketing Strategy (Infographic)

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Paid marketing refers to any strategy in which a brand targets potential customers based on their interests, intent or previous interactions with the brand.

What Is Visual Storytelling? (With Examples + Infographic)

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What is visual storytelling and how can your brand use visual media in your marketing? Learn from these visual examples.

The Difference Between PR and Marketing & Why It Matters

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What exactly is the difference between PR and marketing? Learn why every PR activity should align with your marketing efforts for an effective communication strategy.

4 Copywriting Skills You Need to Succeed (Infographic)

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Effective copywriting can bring in leads and grow your audience. But it can’t stand alone; companies need content marketing to build trust and position them as helpful resources.

12 Brand Positioning Statement Examples and Why They Work

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What does your brand positioning statement say about you? Is your brand motivational like Nike, environmentally focused like Patagonia or a trend-setter like Outdoor Voices? Maybe your company doesn’t sell […]

6 Real-Life Target Audience Examples to Help You Define Your Own (B2B and B2C)

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To create effective messaging within your marketing campaigns, you first need to define your target audience.

How to Structure a Blog Post — Must-Have Elements for Success

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The best way to structure the perfect blog post to deliver the best results, both for search engine optimization and reader experience.

8 Types of Podcasts: The Complete Guide to Audio Content Marketing (Infographic)

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Ready to amplify your brand by starting a new podcast? Learn about the 8 types of podcasts and how to choose the right fit for your target audience.