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20 Google Ads Callout Extensions Examples (B2B and B2C)

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When writing ad copy, you’re working with a limited character count to get your message across — but there’s a solution and it’s called Google Ads Callout Extensions. Not only […]

Beginner’s Guide to Developing a Marketing Program

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Your marketing program is only as strong as your people are knowledgeable.

12 Benefits of Social Media, and All the Ways It Can Impact Your Business for Good (Infographic)

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Using your social channels strategically can enable you to better support your brand messaging and image, connect with your audience and tell a meaningful story.

5 Attention-Grabbing Press Release Headline Examples (Infographic)

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Headlines are a written first impression. Here are our favorite attention-grabbing press release headline examples and tips for how you can perfect your own.

How To Achieve Top of Mind Awareness (TOMA) With Content Marketing (Infographic)

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Ever hear of TOMA before? Read this blog to learn more about top-of-mind awareness and capitalizing on it with content marketing efforts.

Writing for High-SME Clients: Everything You Need to Know

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Creating content for high-SME clients can be tricky. It doesn’t have to be. Follow these tips to write great content for clients no matter how difficult.

How to Complete a Brand Audit

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Step-by-step instructions on how to complete a brand audit for your business.

13 Surprising Benefits of Snapchat for Marketing (B2B and B2C) [Infographic]

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Home to 360 million users who represent more than $1 trillion in spending power, Snapchat is serious business. Discover the top benefits of Snapchat for B2B and B2C marketers.

MJ Ortega: Making the Switch From Sales and Marketing to the Operations World

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With a background in sales and marketing, MJ Ortega decided to take a leap to the other side: operations sales. Armed with a photographic memory and sales work ethic, her contributions to the Brafton team are innumerable.