ClickCease Brafton Blog

No nonsense.
Just really good
marketing insights.

Sign up to get free
weekly resources.

Thanks for

Keep an eye out for a welcome email from us shortly. If you don't see it come through, check your spam folder and mark the mail as "not spam."

Content People: Coaching, Radical Candor and the Power of Growing Pains


Brianna de L’airre, a senior manager of Wayfair’s coaching enablement team, discusses everything from radical candor to the importance of embracing growing pains.


5 Reasons To Keep a CMS Maintenance Schedule for Your Website (Infographic)


Want to keep your website from crashing and burning? Creating and maintaining a CMS care schedule can help.

Law Firm Content Marketing Strategies That Work


Use these law firm content marketing strategies to increase your firm’s brand awareness and build better relationships with your clients.

Content Marketing Niches: Finding Your Target Audience (and Your Voice) in Boring Industries [Infographic]


Boring marketing only comes from boring marketers. And you’re not boring, are you? Break out of your rut and establish deep connections with your audience through strategic messaging and distribution.

Content vs Context: If Content Is King, Context Is Queen in Marketing


Learn about the difference between content vs context and how you can apply it to your own marketing efforts.

Content People: SEO, Fashion and The Secrets to TikTok


From fashion blogs and newsletters to personal essays and biographies, Amy Odell has done it all. Get inspired by her in our latest episode.

Hashtag Social Media — Musings From Brafton’s Social Team — The Rethinking ‘New Year, New You’ Edition


Here’s to reinventing the New Year’s Resolution. In this month’s newsletter, we’ll be focusing on the intersection of fitness & social media.

What Are Lead Magnets? 3 Ideas To Bring Your People In


A lead magnet attracts your customers. Here’s how to make this little bit of mad science work for your business (plus a few ideas to start you off)!

12 Video Ideas for Any B2B Business (With Examples) [Infographic]


Learn why video is such an important component of marketing strategies – and watch the examples that prove why B2B brands can’t afford to be camera shy.