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Emojis in Email Subject Lines: A Tactical Guide for 2022


Putting emojis in email subject lines is a simple way to intrigue your audience and get them excited to read more. Here’s how to get it right the first time.

Brand Attributes: What They Are and How To Define Yours (Infographic)


Brand attributes are inherently and intentionally part of your brand. Here’s what this looks like in action.

A Modern Guide to Marketing Information Management


What is marketing information management, and how can you construct a system to best manage all of your digital assets? Learn how in this guide.

Top Templates and Elements for Creating Your Brand Style Guide


A brand style guide is the blueprint used to create consistency across all of your marketing efforts.

How to Convert HTTP to HTTPS: A Quick Guide (Infographic)


HTTPS is the new security standard, and marketers who’ve yet to make the switch are already far behind their digital peers.

Pepsi Marketing Strategy: 4 Takeaways From 55 Years of Advertising (Infographic)


From the fable of Crystal Pepsi to the success of the Pepsi challenge, the marketing strategy of this soft drink giant over the years has plenty of takeaways for advertisers and marketers.

10 Steps To Optimize Your Content Creation Process (Infographic)


Still wading through sloppy content workflows? Our step-by-step guide takes all the guesswork out of optimizing your content creation process.

5 Marketing Message Examples and How to Build Your Own


Powerful brand messaging leads to better lead generation. Here are some of our favorite marketing message examples and how to craft your own.

Distribution Channel Strategy: Your Go-To Guide


What are the different distribution channels you should be using in your organization? Learn how you can develop an efficient channel strategy.