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    How to Promote Audience Engagement with Content Marketing

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    It’s one thing to make customers aware of your brand, and another challenge to engage with your intended audience. Learn about our strategies for audience engagement.

    How to Write a Testimonial + Some of Our Favorite Examples [Infographic]

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    Testimonials can be a valuable asset to your brand’s ability to retain clients and generate new leads. Here’s how you can craft a successful testimonial, plus some killer examples and why they work so well.

    SEO

    Why SEO Doesn’t Work

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    SEO sounds like a great idea, doesn’t it?  The prospect of seeing your brand rank on the top of Google search results for your favorite keyword is sexy. You’d certainly […]

    Content Marketing Metrics That Matter (And Those That Don’t)

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    Explore the content marketing metrics that should matter to your organization and beware the KPIs that don’t translate to real value.

    Pros and Cons of LinkedIn in Your Marketing Strategy

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    Linkedin has many purposes, and it also has its advantages and disadvantages. Learn if it’s the right tool for you.

    31 Marketing Collateral Ideas for Your Content Marketing Playbook (SlideShare)

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    Every asset you create is multifunctional, be it for sales, marketing or human resources. Do you have enough collateral to support your company’s growth initiatives?

    Crafting Superior Marketing Strategies with Mark Bennett

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    As an account manager based in Brafton’s Boston office, Mark works with numerous different teams to help plan and implement a variety of clients’ marketing strategies. He’s constantly working with […]

    CTA Marketing Techniques for Your Email Campaigns (It’s Easier Than You Think)

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    Optimize your lead generation through CTA marketing. Read on to see actual examples of CTAs that work.

    SEO

    Does Clearscope Work as an SEO Content Writing Tool?

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    Clearscope is a tool that supposedly helps writers create thorough content that ranks better than the competition. Here are our results from using the Clearscope tool.