Ben Crosby’s Unconventional Path to Writing

Effective copywriting skills can help grow your audience. But they can’t stand alone; companies need content marketing to boost their copy’s visibility.

Unravel the key SEO principles in this informative article, focusing on optimizing your content for search engines.

Search queries are essential to SEO and can be the difference between visitors and leads. Find out more about how to tackle each type of searches.

Getting that guaranteed badge from Google can be a game changer for your company. Find out how here.

When the bots overtake us, will they create better marketing buzzwords than we could have imagined?

Powerful brand messaging is essential to better lead generation. Craft your own following some of our favorite marketing message examples.

A vital lesson every marketer must learn at some point is this: Pay attention to your audience insights to learn what your customers want. Do this successfully with these tips and tricks.

Meet Julia Hergart, Brafton’s senior project manager who expertly juggles work, hobbies and the ever-shifting world of digital marketing.

Discover the power of original content creation and research to gain brand authority and backlinks. Learn best practices to inspire your approach.