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    Data-driven content marketing: The sole source of ROI in 2019

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    How to use data to your advantage at every stage of the strategy and content creation process.

    Content Marketing Weekly: Chasing away the post-football blues

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    The big game may be over – and all of that chili, dip and wings gone along with it – but you can still feast on these juicy content marketing updates.

    ‘Above the Fold’ episode recap: Fyre and the influencer’s reign

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    This week, the guys dig into the Fyre Fest fallout, Facebook’s demise and Yelp’s sometimes shaky sway.

    Yvonne Tse: Web developer, gamer, dedicated homeowner

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    Read more as Brafton’s web developer Yvonne Tse talks Final Fantasy and woodworking.

    Survey: What are marketers planning for in 2019?

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    What are marketers planning to accomplish in 2019? What 2018 tactics are they ditching? Read on for findings from our survey.

    6 experts share the positives and negatives of influencer marketing

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    We tap into some industry expertise to get a sense of the perks and potential drawbacks of influencer marketing.

    6 must-read marketing books for 2019

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    Expand your marketing knowledge by reading up on these must-have books in 2019.

    Content Marketing Weekly: What impacts your content marketing strategy?

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    Ready to get out there and make an impression with your audience? Make sure you first fully understand what impacts strategy.

    SEO

    Quarterback performance according to search metrics (infographic)

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    Why would ANYONE use metrics to measure quarterback performance that aren’t related to football? Because we can. And why the hell not?