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    Creating a writing style guide in 8 steps (A walkthrough)

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    A writing style guide is a reference resource for editorial content creators. It chronicles your brand personality and tone of voice.

    SEO

    What to do after the latest Google update: 5 steps for responding to any core algorithm change

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    Did the latest Google algorithm update impact your site? Here are 5 steps you can take to assess your site’s performance, improve your content and learn more about the latest update.

    How to live tweet an event (Everything you need to know)

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    How does live tweeting attract attention to your business, what types of events are best for this social media strategy and what best practices should you follow? Let this blog post be your guide.

    SEO

    December 2020 Core Update: A holiday surprise to SEOs, but is it a good one?

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    Google announced a final core update for 2020 on Dec. 3. Here’s what to know about this update, and what to expect.

    SEO

    A complete (and actionable) Google update history timeline

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    Google’s search algorithm is the single greatest factor in how users find content organically. We’ve collected every important update since the year 2000.

    8 must-try Instagram Story ideas

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    Instagram is one of the most popular social media platforms, so your brand should be using it to your advantage. Here are a few unique Instagram Story ideas to help inspire you.

    Brand style guide templates and examples to inspire your marketing efforts

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    A brand style guide is the blueprint used to create consistency across all of your marketing efforts.

    6 inventive content marketing ideas we made happen in Q4

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    6 of the most inventive (and adaptive) pieces of content we’ve created in the past few months.

    The 7 functions of marketing: A field guide (Infographic)

    sep

    Brush up on the 7 main functions of marketing to better understand how your efforts impact just about everything your business does.