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    8 ways to find white paper topics your audience wants to read

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    Learn how to uncover topics and create content that’s best suited as a white paper.

    Content Marketing Weekly: Post heatwave cooldown edition

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    With the return of cooler temperatures, it’s time to sit down to some thoughtful industry insights that could give you plenty to think about in the second half of 2019.

    How to format a blog post in 8 easy steps

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    An exceptionally simple guide on how to format blog posts to maximize engagement.

    Your healthcare marketing questions answered

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    Interested in healthcare marketing? Here’s everything you need to know about this specialized sector of our marketing world.

    B2B marketing strategies: The ultimate list of tried and true tactics

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    These strategies can support your B2B sales and marketing goals by improving customer experiences and optimizing the buyer journey.

    The XYZs of generational marketing

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    Understanding generational marketing’s role in your brand can help you make smarter business decisions.

    Content Marketing Weekly: The payoff of inclusive branding

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    Branding professionals unite! We’re here to guide you through the benefits of incorporating inclusive marketing into your brand strategy.

    Alissa Herman: Star illustrator, seamstress and library evangelist

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    Meet Alissa Herman, Brafton’s isometric design whiz and admirer of vintage clothing.

    Sales and marketing strategy 101

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    Your sales and marketing strategy is how your business targets, reaches, engages, influences and converts leads with digital marketing.