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    The 7 functions of marketing: A field guide


    Brush up on the 7 main functions of marketing to better understand how your efforts impact just about everything your business does.

    Why marketers need a strong media asset management solution


    Media asset management is the process of using software to control multimedia files, including images, videos and interactive assets.

    The top 9 branding tools to use when marketing your business


    Infuse your brand identity into every aspect of your marketing strategies with these top branding tools.


    What search data tells us about the intensity of America’s political environment


    Our search behavior is a good proxy for sentiment. In this post, we compare top issues based on relative search interest over the past 15+ years.

    White paper templates: Our favorites + how to create your own


    White paper templates can be the key to producing a steady stream of high-quality content assets for lead nurturing or demand generation.

    Facebook top fan badge: How to give, how to get


    The top fan badge is a new feature awarded to Facebook business page followers who are active and engaged with the brand’s posts.

    Social advocacy in marketing, explained


    Think people are talking behind your business’s back? You’re right. Learn how to turn traditional brand advocacy into a game-changing social venture.

    15 of the most inspiring digital marketing quotes [Infographic]


    If your goal is to be a more inspired marketer, then you’ve come to the right place.

    Entertainment marketing: Everything you need to know


    Entertainment marketing is an inescapable part of consuming almost any kind of media, from films to video games. In this post, we look at some common entertainment marketing strategies, from product placements to co-promotions and licensing.