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    8 Types of Podcasts: The Complete Guide to Audio Content Marketing


    Ready to amplify your brand by starting a new podcast? Learn about the 8 types of podcasts and how to choose the right fit for your target audience.

    6 Social Media KPIs for Social Media Marketing Mastery (Infographic + SlideShare)


    There are numerous social media key performance indicators that you can track when evaluating your campaigns. Let’s look at six that really work, and some that aren’t worth monitoring.

    Mobile Content Marketing: Everything You Need to Know


    Mobile content marketing is a multichannel marketing strategy optimized technically, conceptually and campaign-wise to engage smartphone users. Here’s what you need to know.

    9 Marketing Podcasts Every Content Marketer Needs To Hear


    Two things we love at Brafton? Marketing and podcasts. Put those together, and you have a whole bunch of happy marketers.

    Marketing Assets for Every Stage of the Sales Funnel + Examples


    Let’s look at each marketing asset’s role in the sales funnel, and unpack its value in the digital marketing hierarchy.

    How To Measure Brand Awareness: 5 Ways That Work


    Can you really grow your business if people don’t know your brand? Learning how to measure brand awareness from several angles can help you determine how to stay top-of-mind.

    The Essential B2B Digital Marketing Guide


    B2B digital marketing refers to the practice of marketing products and services to other organizations via online channels.

    4 Brand Tone of Voice Examples To Use When Building Your Own (Infographic)


    Tone of voice is essential to building a brand and engaging readers. Here’s how industry leaders approach that task and how you can develop your own unique voice.

    10 Tried and True Podcast Interview Questions


    Engaging, open-ended podcast questions give guests the opportunity to share their experiences and expertise in a relaxed, conversational manner.