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    SEO

    Quarterback performance according to search metrics (infographic)

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    Why would ANYONE use metrics to measure quarterback performance that aren’t related to football? Because we can. And why the hell not?

    SEO

    Is your website accessible to everyone? [+ downloadable web accessibility checklist]

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    Website accessibility refers to the ability of a person to access a website regardless of disability type or severity of impairment. Here’s how to build a website that is ADA compliant.

    6 social media trends for 2019 that will impact your business

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    How does social media impact your business, and how should you be optimizing your social strategy in 2019? Integrate these six marketing trends into your content marketing mix.

    White paper vs. eBook: What’s the difference?

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    White papers and eBooks are valuable assets to educate audiences. But which best aligns with the goals of your marketing strategy?

    How long should a blog post be?

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    There’s no concrete word count that will automatically rank your content highly in SERPs. But long-form content is generally more likely to provide the topical authority and coverage necessary to rank – it’s a subtle distinction.

    ‘Above the Fold’ episode recap: Keepin’ it real, Season 2-style with Andy Crestodina

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    ATF’s 2019 opener, featuring Andy Crestodina, reminds us all of the need for authenticity.

    Content Marketing Weekly: Trust the experts

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    Trust the experts. In this week’s CM Weekly, hear what marketing and communications professionals are suggesting for your content marketing strategy in 2019.

    How often to post on social media in 2019

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    Spoiler: It’s what you post, not how often.

    What is guest blogging? A modern guide

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    Here’s your guide to everything you ever wanted to know about guest blogging and how to make it successful.