ClickCease Brafton Blog

No nonsense.
Just really good
marketing insights.

Sign up to get free
weekly resources.

Thanks for

Keep an eye out for a welcome email from us shortly. If you don't see it come through, check your spam folder and mark the mail as "not spam."

The Trouble with AI Detection Tools: A Content Writer’s Insights


Explore the challenges and reliability of AI detection tools in content writing through our experiment — a must-read for anyone navigating the AI landscape.


SEO in Yahoo!: 10 Tips You Should Know


SEO in Yahoo! works a bit differently from other sites: Links matter a lot. Find out more with this guide.

White Paper vs. eBook: What’s the Difference? (Infographic)


Ah, the great white paper vs. eBook debate. Today, we’ll introduce you to both and see which is right for your content marketing strategy needs.

The Inbound Methodology: Everything You Need To Know


Discover the power of the inbound methodology. Learn how inbound marketing attracts, converts, closes and delights customers through valuable content.

Eric Bush Works to Live, Not the Other Way Around


Life at Brafton means having the space to be obsessive regarding your job and still love your life outside of work. Learn how Eric Bush, our Manager of Paid Search, balances it all.

What is a Brand Ambassador? Here’s Everything You Need to Know


Ready to reap the benefits of a brand ambassador program? Here’s what you need to know about these partnerships and how to kick off a successful one.

Pay-Per-Click Bid Management: How To Optimize Your Strategy


The best PPC bid management strategy understands your goals and gets your ads to drive traffic to your website. Find out more.

10 Content Planning Resources You Can Use Today


Taking a thought-out approach to content production allows you to get the results you need. These 10 resources can assist you in planning your next deliverable.

Franchise Marketing Strategies: Expand Your Brand Anywhere with These Tactics


Mastering franchise marketing strategies has never been easier with these tips. Expand your brand everywhere.