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    Do you have a content repurposing workflow? Well you better

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    Content has value well beyond the day you push ‘publish.’ Learn how to structure a content repurposing workflow to make the most of your content marketing.

    20 books every marketer should read in 2019

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    We’ve collected a list of the best books on marketing, so you can stop searching and start learning how to create content that supports your business goals.

    10 steps to optimize your content creation process in 2019 (infographic)

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    Need a guide for revamping your entire content creation process? Follow our step-by-step suggestions, plus some effective tools to guide the strategy.

    SEO

    How to create anchor text that’s actually meaningful for your readers

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    There’s more to anchor text than meets the eye. Here’s what you need to know about choosing the right words to link.

    Reboots and revivals: What ‘A Star Is Born’ teaches us about content optimization

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    Sick of the mindless remakes of every movie and TV show ever? (Looking at you superheros, Roseanne and Baywatch.) Well, it’s a smarter move than you may think, and you can do the same to your marketing.

    Content Marketing Weekly: A clean sweep for your content marketing strategy

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    Check out this week’s wrap-up for a few tips and tricks to help your marketing strategy spark joy.

    Globetrotter Stacy Randel on why she calls Brafton home

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    From the shores of La Spezia to the mountains of Central Asia, Associate VP of Sales Stacy Randel has a serious case of wanderlust. But she’s busy putting down roots as Brafton’s resident master of all things sales.

    The most carefully culled and curated collection of content marketing tips you will find anywhere (video)

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    Want to make your 2019 campaign a rousing success? Follow these content marketing tips.

    SEO

    5 reasons to keep a CMS maintenance schedule for your website

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    Setting up a CMS maintenance schedule for your website is vital to keeping your website up to date and healthy. These are my top 5 reasons to set up and maintain such a schedule.