• X
    Join 50,000 of your peers by getting the latest content marketing updates delivered directly to your inbox weekly.

    Thanks for subscribing! Keep an eye out for a Welcome email from us shortly. If you don't see it come through, check your spam folder and mark the email as "not spam."

    Finding the essence of account management with Tricia Gardiner

    sep

    Brafton Account Director Tricia Gardiner has mastered the art of masterminding content strategies so perfectly suited for clients that they come back time and again. What’s her secret? Let her tell you.

    What the rise and fall of the ‘Tiger King’ teaches us about content marketing

    sep

    There are a few marketing lessons buried among the murder, mayhem and madness of Netflix’s over-the-peak sensation.

    Constraints probably make you a better marketer

    sep

    If there is any positive to take from the coronavirus crisis, it’s that you’ve likely been forced to rebuild your marketing framework without any fluff.

    Survey results: How marketers are changing their activities in response to the pandemic

    sep

    To put it mildly, a lot has changed very quickly in the past month for marketers, and there’s almost certainly more change ahead.

    How to ‘be helpful’ first in a rapidly changing marketing environment

    sep

    Most marketers are wondering how they can add value to their company, to their customers and to the world at large. Here’s our take.

    Why your brand needs a social media policy (+ a template for what to include in yours)

    sep

    If your brand doesn’t already have a social media policy, it most definitely should. Let’s examine why.

    Opinion: Are we really forever changed by COVID-19?

    sep

    People are trying their best to predict what our coronavirus-free future will look like, and what aspects of our behavior and culture are going to be changed forever.

    How to communicate with your clients right now

    sep

    Every single client communication for the next few weeks – maybe months – is with a person enduring a pandemic first, and a customer, second.

    Ingenious ways businesses are responding to this pandemic

    sep

    From ice cream delivery to light-hearted web content for WFH-weary workers, these responses to COVID-19 are nothing short of ingenious.