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    The 5 C’s of marketing, explained

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    The 5 C’s can help you develop an actionable marketing strategy. Follow up on your ABCs by learning more about this situation analysis model.

    Social media handles: The complete guide

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    A social media handle is much more than a simple username; it’s a communication tool. When selecting one for your brand, don’t overlook these key considerations.

    The 7 functions of marketing: A field guide

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    Brush up on the 7 main functions of marketing to better understand how your efforts impact just about everything your business does.

    Why marketers need a strong media asset management solution

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    Media asset management is the process of using software to control multimedia files, including images, videos and interactive assets.

    The top 9 branding tools to use when marketing your business

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    Infuse your brand identity into every aspect of your marketing strategies with these top branding tools.

    SEO

    What search data tells us about the intensity of America’s political environment

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    Our search behavior is a good proxy for sentiment. In this post, we compare top issues based on relative search interest over the past 15+ years.

    White paper templates: Our favorites + how to create your own

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    White paper templates can be the key to producing a steady stream of high-quality content assets for lead nurturing or demand generation.

    Facebook top fan badge: How to give, how to get

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    The top fan badge is a new feature awarded to Facebook business page followers who are active and engaged with the brand’s posts.

    Social advocacy in marketing, explained

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    Think people are talking behind your business’s back? You’re right. Learn how to turn traditional brand advocacy into a game-changing social venture.