The Difference Between PR and Marketing & Why It Matters

Effective copywriting can bring in leads and grow your audience. But it can’t stand alone; companies need content marketing to build trust and position them as helpful resources.

What does your brand positioning statement say about you? Is your brand motivational like Nike, environmentally focused like Patagonia or a trend-setter like Outdoor Voices? Maybe your company doesn’t sell […]

Tone of voice is essential to building a brand and engaging readers. Here’s how industry leaders approach that task and how you can develop your own unique voice.

To create effective messaging within your marketing campaigns, you first need to define your target audience.

The best way to structure the perfect blog post to deliver the best results, both for search engine optimization and reader experience.

Ready to amplify your brand by starting a new podcast? Learn about the 8 types of podcasts and how to choose the right fit for your target audience.

A good content management strategy can drive sales, increase productivity and change the way your content marketing team accomplishes goals.

There’s no concrete word count that will automatically rank your content highly in SERPs. But long-form content is generally more likely to provide the topical authority and coverage necessary to rank – it’s a subtle distinction.

How do you hook readers and keep them on your blog post until the last sentence? We’ll cover all the do’s and don’ts, plus our favorite blog introduction examples.