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    The 5 C’s of marketing, explained


    The 5 C’s can help you develop an actionable marketing strategy. Follow up on your ABCs by learning more about this situation analysis model.

    Social media handles: The complete guide


    A social media handle is much more than a simple username; it’s a communication tool. When selecting one for your brand, don’t overlook these key considerations.

    The 7 functions of marketing: A field guide


    Brush up on the 7 main functions of marketing to better understand how your efforts impact just about everything your business does.

    Why marketers need a strong media asset management solution


    Media asset management is the process of using software to control multimedia files, including images, videos and interactive assets.

    The top 9 branding tools to use when marketing your business


    Infuse your brand identity into every aspect of your marketing strategies with these top branding tools.


    What search data tells us about the intensity of America’s political environment


    Our search behavior is a good proxy for sentiment. In this post, we compare top issues based on relative search interest over the past 15+ years.

    White paper templates: Our favorites + how to create your own


    White paper templates can be the key to producing a steady stream of high-quality content assets for lead nurturing or demand generation.

    Facebook top fan badge: How to give, how to get


    The top fan badge is a new feature awarded to Facebook business page followers who are active and engaged with the brand’s posts.

    Social advocacy in marketing, explained


    Think people are talking behind your business’s back? You’re right. Learn how to turn traditional brand advocacy into a game-changing social venture.