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4 Copywriting Skills You Need to Succeed (Infographic)


Effective copywriting can bring in leads and grow your audience. But it can’t stand alone; companies need content marketing to build trust and position them as helpful resources.

12 Brand Positioning Statement Examples and Why They Work


What does your brand positioning statement say about you? Is your brand motivational like Nike, environmentally focused like Patagonia or a trend-setter like Outdoor Voices? Maybe your company doesn’t sell […]

6 Brand Tone of Voice Examples to Use When Building Your Own (Infographic)


Tone of voice is essential to building a brand and engaging readers. Here’s how industry leaders approach that task and how you can develop your own unique voice.

6 Real-Life Target Audience Examples to Help You Define Your Own (B2B and B2C)


To create effective messaging within your marketing campaigns, you first need to define your target audience.

How to Structure a Blog Post — Must-Have Elements for Success


The best way to structure the perfect blog post to deliver the best results, both for search engine optimization and reader experience.

8 Types of Podcasts: The Complete Guide to Audio Content Marketing (Infographic)


Ready to amplify your brand by starting a new podcast? Learn about the 8 types of podcasts and how to choose the right fit for your target audience.

How a Good Content Management Strategy Can Transform Your Digital Marketing Game


A good content management strategy can drive sales, increase productivity and change the way your content marketing team accomplishes goals.

How Long Should a Blog Post Be


There’s no concrete word count that will automatically rank your content highly in SERPs. But long-form content is generally more likely to provide the topical authority and coverage necessary to rank – it’s a subtle distinction.

How To Hook Readers With Your Blog Introduction (+ Examples)


How do you hook readers and keep them on your blog post until the last sentence? We’ll cover all the do’s and don’ts, plus our favorite blog introduction examples.