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How To Achieve Top of Mind Awareness (TOMA) With Content Marketing (Infographic)

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Ever hear of TOMA before? Read this blog to learn more about top-of-mind awareness and capitalizing on it with content marketing efforts.

Writing for High-SME Clients: Everything You Need to Know

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Creating content for high-SME clients can be tricky. It doesn’t have to be. Follow these tips to write great content for clients no matter how difficult.

How to Complete a Brand Audit

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Step-by-step instructions on how to complete a brand audit for your business.

13 Surprising Benefits of Snapchat for Marketing (B2B and B2C) [Infographic]

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Home to 360 million users who represent more than $1 trillion in spending power, Snapchat is serious business. Discover the top benefits of Snapchat for B2B and B2C marketers.

MJ Ortega: Making the Switch From Sales and Marketing to the Operations World

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With a background in sales and marketing, MJ Ortega decided to take a leap to the other side: operations sales. Armed with a photographic memory and sales work ethic, her contributions to the Brafton team are innumerable.

Marketing Agency Roles: A Behind-the-Scenes Look

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Explore the marketing agency roles that rule the content marketing universe, from accounts and creative to design and web development.

11 Types of Marketing That Should Be on Your Radar (With Examples) (Infographic)

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There’s way more than 11 types of marketing, but this is a good place to start if you don’t have time to read a book this afternoon.

How to Write a Script for a YouTube Video: Tips and Best Practices

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Wondering how to create YouTube videos like the pros? You’re in the right place. Read on for tips on writing scripts for maximum engagement and impact!

6 Types of Branding Services That Can Help any Organization (Infographic)

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A strategic branding process establishes the foundation on which to define your business. Explore numerous branding services and learn how you can benefit from them.