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Marketing Agency Roles: A Behind-the-Scenes Look (Infographic)

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Explore the marketing agency roles that rule the content marketing universe, from accounts and creative to design and web development.

Content People: Relationships, Therapy and The Power of Entrepreneurship

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Jessica Holton, the co-CEO and co-founder of Ours, discusses therapy, entrepreneurship, content creation and the one big secret to great relationships.

What Is an Advocate Marketing Program? (+ Examples)

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A good advocate marketing program turns your best customers into brand advocates. Check out these strategies to learn how it’s done.

6 Hotel Video Marketing Strategies To Try

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The hospitality industry is leveraging video marketing more than ever. Read on for more information on using video for effective hotel marketing.

SEO

Organic vs Paid Traffic: A Guide To Understanding and Capitalizing on Both (Video)

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This post includes a video and in-depth guide to help you understand the difference between organic and paid traffic, as well as how to capitalize on both.

White Paper vs. eBook: What’s the Difference?

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Ah, the great white paper vs. eBook debate. Today, we’ll introduce you to both and see which is right for your content marketing strategy needs.

Top Marketing Problems and Solutions: How to Strategically Combat Issues

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If you’re experiencing issues, chances are you’re not the only one. Check out some common marketing problems and how to solve them.

5 of the Best Types of LinkedIn Content to Post (Infographic)

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View the infographic to learn about 5 types of content that will attract high-quality leads and help you build a strong brand presence on LinkedIn.

Top Labor Day Social Media Posts to Inspire Yours

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Celebrate your workers and wish your customers a happy long weekend with these Labor Day social media posts.