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Pew breaks down internet users by income – marketers, take note

sep

Internet marketers looking to plan campaigns on channels appropriate for their core audiences may appreciate the latest report from the Pew Internet and American Life Project, in which the research organization asserts that affluent consumers use technology differently than middle-class Americans.

Study: 2010 holiday ecommerce spend will hit $32.4 billion

sep

A new holiday ecommerce forecast from comScore says online sales will grow 11 percent over the same period last year.

Search marketers say social is priority for 2011

sep

Covario’s study, 2011 The Year of Facebook, reveals social platforms will play a big role in brands’ organic and paid search efforts next year.

Yelp’s Check-in Offers launch in time for Black Friday: Geosocial marketing game-changer?

sep

Marketers have long regarded Yelp as a marketing necessity (for better or worse), and now it is giving businesses the chance to provide Check-In Offers to loyal customers in time for the holiday shopping rush.

Study: 70 million Americans will shop online at the office on Cyber Monday

sep

According to a new survey from Shop.org, online Cyber Monday sales should be strong this holiday season, with more than half of Americans who access the internet at work planning to do some internet shopping at the office.

Good news for video marketers: Online viewers more receptive to ads

sep

Research shows that consumers are more receptive to ads in streaming video content than those featured on traditional television.

Study shows marketers must optimize sites for Bing-Yahoo, or pay the price

sep

A report from Chitika indicates that marketers are not practicing SEO to maximize traffic from Bing-Yahoo users.

Twitter to launch a news network – content marketers, get ready

sep

The microblogging site’s cofounder, Biz Stone, has told Reuters he wants to create a news network with Twitter..

Murdoch to launch iPad-exclusive newspaper: Marketers, note the rise of online news consumption

sep

In an effort to lure the next generation of news readers, Rupert Murdoch is launching an iPad-only newspaper to be called The Daily, and marketers should see this as a sign that online news content has a broad audience.