Insight on the future of foursquare from ad:tech New York 2010
Marketers may like some of the brand discovery and reccomendation features that foursquare has in the works.
Marketers may like some of the brand discovery and reccomendation features that foursquare has in the works.
Experts at ad:tech New York 2010 all seem to agree that marketers should start thinking local.
Mary Crosse, the new business director for Lucky Branded Entertainment, offers insight on 10 top strategies for getting video content to go viral.
Author and cofounder of the webÂ’s first location-based service – Outside.in – suggests sharing ideas and looking beyond the ad industry for inspiration can foster winning innovation in marketing.
At ad:tech New York 2010, Internet Business Director Casey Peterson explains that the geosocial platform Whrrl has played a huge part in the Murphy USA’s growth – and marketers may want to watch out for Whrrl and other location-based marketing opportunities.
Chris Sherman suggests that search is just changing its form, and that SEO is more important than ever.
Google announced a mod_pagespeed for Apache tool that marketers may find makes their pages load more quickly – which could keep consumers engaged on a site longer.
Twitter is expanding its Promoted Tweets platform to let advertisers get their tweets displayed in certain users’ timelines, and marketers may like the increased visibility this provides on the microblogging site.
At ad:tech New York 2010, the president of NBC Universal’s Women and Lifestyle Entertainment Networks gives marketers insight on how to reach their audiences amidst the tech clutter following a simple formula: consumer, content, no fear.