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Urban Outfitters’ blog shows creative content is always in style

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By creating a space to showcase its shoppers’ interests and offer insight on the latest trends, Urban positions itself as an authority on what is "cool" in fashion, and marketers should remember that consumer-inspired content that goes beyond strictly business news can make their brands thought leaders.

New Google Places Search: Great for local marketers

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Google announced yesterday that it will be rolling out Places Search – a new search option that organizes results around specific locations.

Yahoo lets users search their inboxes with new Yahoo Mail Beta

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Yahoo Mail Beta’s global launch aims to improve email users speed and search capabilities, and the beta also offers a more social mail experience, which could help marketers get their email content shared among Yahoo users.

Myspace gets a makeover: Marketers may like its social sharing options

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Myspace hopes to get a boost from a new makeover that it hopes compliment social competitors as an entertainment site appealing to Generation Y – and relevant marketers, of course.

Microsoft and Yahoo: The search alliance is complete

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The transition from Yahoo to the Microsoft adCenter is now complete, and marketers planning their holiday ad campaigns must remember to manage them through Microsoft.

Creative counts: comScore report shows quality content increases brands’ competitiveness

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In a new study, When Advertising Goes Digital, , comScore examines what hinders a focus on creative content and why it should be prioritized in ad campaigns.

Forrester survey: Mobile marketing is maturing, brands should get on board

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About a decade ago, businesses were adopting the internet as a new channel, and now Forrester says marketers’ burgeoning investment in mobile platforms suggests mobile is the next big thing.

Study says Google Instant is an instant payoff

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According to a study from Marin Software search advertisers’ ROI has improved since the launch of Google’s predictive technology.

Internet marketers, take note: Google represents 6.4 percent of all internet traffic

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Security firm Arbor Network’s internet traffic report gives businesses compelling reason to plan search campaigns and optimize their sites for Google.