ClickCease Brafton Blog

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What women want from businesses and why online marketers should give it to them

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Twenty to 30-something females are a traditionally elusive demographic when it comes to reaching prospective clients through marketing campaigns, but it seems the rise of social media is making it easier engage these hard-to-sell young shoppers.

Study: Social and mobile email integration pays off

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Recent data from CSO Insights suggests email campaigns may be best for lead generation, with 62 percent of marketers claiming email was their most effective lead gen platform.

CardStar adds foursquare check-ins to customer loyalty app, marketers can turn shoppers into advocates

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The growth of digital coupons for loyalty cards is helping many small firms build brand awareness this year, according to a recent report from Coupons.com.

Ask.com unveils updated Q&A format – moves toward social search engine

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With the endless streams of information offered to consumers online, two trends are clearly emerging: searchers are looking for more specific answers, and they trust word-of-web recommendations from friends on social sites.

Old Spice Man social campaign smells like a winner – Procter & Gamble’s sales rise

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Former NFL player Isaiah Mustafa has made the Old Spice Man a household name, but how many households now own Old Spice products is the question on marketers’ minds.

Retail industry in need of some good mobile marketers

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For marketers looking to find work in the recovering economic climate, the retail sector holds the promise of positions.

Google’s Mobile ValueTrack helps marketers calculate mobile display ROI

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Mobile marketing is one of the most promising emerging platforms, with display ad spend on the channel expected to exceed $1.2 billion by 2015, according to ABI research.

Video marketers rejoice: New YouTube embed code makes for enhanced – and soon mobile – viewing

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Marketers are quickly learning that online videos are a good way to capture consumers’ interests, with comScore reporting that more than 186 million U.S. internet users watched 34 billion videos online in May.

Inception marketing works like a multichannel dream

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Director Christopher Nolan’s film Inception has grossed $143.6 million in just 10 days, and while the film is being deemed a masterpiece by critics, its success must also partially be attributed to Nolan and Warner Bros.’ marketing strategy.