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    Firms ‘must approach social marketing in new ways’

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    Businesses need to formulate new ways of making money from social networking as research has suggested that traditional ads do not work on the platform, it has been advised.

    According to a ne

    Online search becoming more popular in US

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    US web users conducted about 12.6 billion core searches during October, according to a new report. Statistics from comScore show that this represented a seven percent increase compared with the […]

    Innovation ‘may be key to recession online marketing’

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    Innovative online marketing may be the best way for advertisers to come out of the recession in good shape, it has been suggested.

    Web traffic is increasingly shifting towards sites – such as

    Tips for getting the most out of search engine optimization

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    Almost half of all internet users look for business’ or some sort of product or service every day using a search engine, according to a recent study by MediaWeek.com. This makes for the perfect opport

    Online videos attract both sexes

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    Two new studies show that men and women are watching online videos in relatively equal numbers, with a total of about 80 percent of the U.S. online population watching videos on the web at least once

    Click fraud continues industry-wide

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    A report from Click Forensics shows that while the click fraud rate is dropping slightly, it is still an area that the industry must monitor.

    Click fraud occurs when a person clicks on a pay-

    Search Engine Strategies conference begins next week

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    A training session intended to help companies learn new cost-effective techniques in search engine marketing and search engine optimization will close out the Search Engine Strategies conference in Chicago next […]

    SEO conference speakers suggest online marketing strategies

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    Tough economic times mean companies may need to re-evaluate how they do business – and for many that means shrinking budgets. Kevin Lee of ClickZ asked a number of experts […]

    Big names to address search conference

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    A number of big names will be speaking at Search Engine Strategies, a Chicago conference focusing on search engine marketing, starting today.

    The conference’s opening keynote address will be