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    Retailers up email marketing activity ahead of Halloween

    sep

    Email marketing activity among the top 100 American online retailers rose in the week ending October 24th, according to new figures.

    The Retail Email Blog’s latest Retail Email Index increase

    Marketers ‘going digital to help the environment’

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    Many marketers at US organizations are planning to switch away from traditional media towards digital marketing in an attempt to go green, new search has indicated.

    The survey of 150 marketer

    Firms urged to move on from old SEO tactics

    sep

    Companies still using older search engine optimization (SEO) tactics such as link exchanging need to move on to newer strategies to avoid contravening search engines’ guidelines, an expert has said.

    Expert: Integrate SEO with email, social media

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    Marketers would do well to ensure their search engine optimization (SEO) campaigns integrate with the company’s existing email and social media strategies, an expert has said.

    SubscriberMail’

    How to make videos search engine-friendly

    sep

    One marketer has offered advice on how organizations can best make their online videos more accessible by search engines. Speaking to MarketingSherpa, Weather.com search marketing manager Derek Fulford explained that […]

    Importance of sender address stressed for successful email marketing

    sep

    Companies looking to make the most of their email marketing campaigns need to bear in mind how important it is to have a good sender address. This is the according […]

    Companies can “punch above their weight” with online marketing

    sep

    Online marketing can give small companies the opportunity to compete against larger rivals, an expert has claimed. Tink Taylor, business development director at internet marketing firm dotMailer, said that social […]

    Listen to customer feedback, marketers urged

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    Online marketers should ensure they take any feedback from their consumers on board, a sector commentator has urged.

    Max Blumberg, a customer management strategist, said firms should listen t

    Blog to business success

    sep

    There are "countless" ways to figure out how to make a blog more effective in terms of search engine optimization (SEO), it has been suggested. Writing on web resource US […]