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    Companies can “punch above their weight” with online marketing

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    Online marketing can give small companies the opportunity to compete against larger rivals, an expert has claimed. Tink Taylor, business development director at internet marketing firm dotMailer, said that social […]

    Listen to customer feedback, marketers urged

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    Online marketers should ensure they take any feedback from their consumers on board, a sector commentator has urged.

    Max Blumberg, a customer management strategist, said firms should listen t

    Blog to business success

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    There are "countless" ways to figure out how to make a blog more effective in terms of search engine optimization (SEO), it has been suggested. Writing on web resource US […]

    SEO unity “crucial” for success

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    Unity in a search engine optimization (SEO) strategy is "crucial" to ensure that it is successful, it has been explained. Writing on E-consultancy‘s internet marketing blog, sector commentator Peter Young […]

    Frequency an email marketing “challenge”

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    Email frequency is a "challenge" for marketers, it has been explained. Writing on DMNews, sector commentator Dianna Dilworth states there is a delicate balance between how often an email should […]

    Trigger email marketing improves sales, says expert

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    Trigger-based email marketing is the "next step" for the critical e-commerce function of automated email communications, according to a sector commentator.

    Writing on web resource <

    “Brief delay” for Yahoo! and Google ad deal

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    Search engine firms Yahoo! and Google have agreed to delay the start of their search advertising partnership in order to give justice department investigators more time to look into its antitrust impl

    Text ads most popular, says iPerceptions

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    Web users are most likely to click on simple text adverts rather than their complex video counterparts, according to a new survey. Carried out by iPerceptions, the study found 25 […]

    Report: SEO among most important e-commerce tools

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    Search engine optimization (SEO) is ranked by almost 90 percent of US retailers as one of the most important technologies to help promote their online business, according to a new survey.

    A s