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    The complete guide to data-driven content development [video]

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    If there’s one rule in marketing, it’s this: Don’t make assumptions about your audience. Data can guide your content development efforts if you know how to find and interpret it correctly.

    How to increase brand awareness with impressions marketing

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    In digital marketing, an impression is when an ad or social media post is served and made viewable by an internet user.

    A guide to every 2020 Google SERP feature [Infographic]

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    Learn everything you need to know about Google SERP features like Rich Snippets, Answer Boxes, Knowledge Graphs and much, much more. Future you will congratulate you for being so diligent.

    Getting social with Courtney Karpiej

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    From a PR agency and local newspaper, to a jewelry store and staffing agency, Courtney Karpiej has shared her social media skills among various industries.

    How to convert HTTP to HTTPS: A quick guide [Infographic]

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    HTTPS is the new security standard, and marketers who’ve yet to make the switch are already far behind their digital peers.

    7 Healthcare content marketing tactics

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    Seven percent of all Google searches are health-related – does your brand offer content to answer the call?

    Content Marketing Weekly: Specialization, trends and content marketing unicorns

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    Do you have a content marketing unicorn up your sleeve?

    The problem with ‘dark social’ traffic and what to do about it

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    84% of social sharing happens via dark social – meaning it’s hard for marketers to track. Here are 10 tips on how to shine a light on dark social.

    How to post your content on YouTube and engage your subscribers

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    Grow your YouTube audience with strong branding and a close eye on user experience.