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    Google Maps launches AdSense ads

    sep

    Google has launched its AdSense program on its Maps resource, it has been noted. Sector commentator Stephen Shankland makes his comments to online resource CNet, explaining certain searches – such […]

    Microsoft: Multi-format campaigns add value

    sep

    The best advertising campaigns are those which present consumers with a relevant message at every level of the decision-making process, it has been noted.

    Sector commentator Nick Drew makes h

    Study: US search market bucks economic trend

    sep

    US search marketing spend grew strongly during the third quarter of this year, according to a new study. The findings from search management firm SearchIgnite indicate that expenditure in this […]

    Optimize pages for niche searchers, site recommends

    sep

    Web marketers should pay attention to niche searchers when implementing a search engine optimization (SEO) strategy, it has been recommended. An article on web resource Marketing Sherpa states online advertisers […]

    US adoption of 3G mobile devices ‘matches Europe’

    sep

    Adoption of 3G mobile devices in the USA has caught up with western Europe, according to new figures from comScore. Figures from the digital media analyst’s Media Metrix indicate 28.4 […]

    Yahoo! forms search deal with AT&T

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    Yahoo! has announced the signing of a deal with communications holding firm AT&T which will see the former’s oneSearch power mobile internet searches made through the latter’s on-deck MEdia Net […]

    Google outlines digital newspaper initiative

    sep

    Google has announced an initiative which will see it partner newspaper publishers and digitize millions of pages of news archives. In a post on the search engine firm’s official blog, […]

    Combining ads ‘boosts marketing effectiveness’

    sep

    The benefits of combining multiple varieties of adverts on a webpage have been noted by Microsoft. In a recent post on the software firm’s adCenter blog, Carolyn Taylor from the […]

    Google ups market share in August

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    Google increased its market share to 71.01 percent of all US searches over the four weeks ending August 28th and continued to be the "primary way" web users navigate key industry categories,