• X
    Join 50,000 of your peers by getting the latest content marketing updates delivered directly to your inbox weekly.

    Successful SEO ‘requires ongoing commitment’

    sep

    To make search engine optimization (SEO) work effectively, companies must be prepared to put in regular effort, asserts one expert.

    Making his comments to online resource RIS Media, Oeyman Al

    Music market ‘moving to web and mobile’

    sep

    The international music market must focus on mobile and internet distribution as consumers stop purchasing physical copies of songs, a new report suggests. Online information resource eMarketer forecasts that downloads […]

    Social media ‘a link building tool’

    sep

    Social media marketing can help build links, which will help boost a website’s ranking, an expert suggests. Jacob Matthew, an industry commentator, makes his comments to PromotionWorld, asserting that the […]

    Global SEO: New challenges for marketers

    sep

    Writing content for global search engine optimization (SEO) presents different challenges to country-specific web marketing, an expert suggests.

    Julie Batten, the e-marketing manager at Klick

    More precise terms ‘could help search ranking’

    sep

    Using more precise keyword terms could help with search engine optimization (SEO), an expert claims. Writing for Computer Active, Mark Wilson says that to narrow down the millions of results […]

    Email marketing ‘appeals to 45%’

    sep

    Receiving details about new products or offers would appeal to almost half of consumers, a new report has found.

    Of the 500 people surveyed, 45 per cent said they would be "interested&qu

    Email newsletters ‘should be tailored’

    sep

    Companies should tailor the content of their email newsletters to each subscriber, an expert has advised.

    Newsletter specialist Denise Cox explained that software is available which can creat

    Google targets “original and compelling” content

    sep

    Regularly-updated "original and compelling" content helps improve search engine rankings, according to Google’s AdSense blog.

    ‘Optimize with both on-page and off-page SEO’

    sep

    Achieving effective search engine optimization (SEO) requires attention both on and off-page, it is claimed.

    Reprint ArticleSite reports that the algorithms that determine which results appea