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    B2B marketers ‘must consider Gen Y in SEO campaigns’


    Business-to-business (B2B) marketers would do well to ensure that the Generation Y demographic is one of their target audiences when performing search marketing campaigns, according to one expert.

    Retailers ‘intensifying holiday email marketing campaigns’


    American retailers are stepping up their holiday email marketing strategies with increased references to Christmas-related terms, the latest Retail Email Index has shown. According to the Retail Email Blog, the […]

    Inbound web links ‘should be checked for malware’


    Search engine optimization (SEO) executives have been advised to check that incoming website links do not come from sites that contain malware. Loren Baker, editor of Search Engine Journal, said […]

    Poll: Social media seen as most effective for corporate PR


    US chief executive officers (CEOs) believe that social media tools could be more effective in building corporate reputation than as a sales driver, according to a new poll.

    Conducted by PRWee

    SEO Starter Guide launched by Google


    Google has launched a new beginner’s guide to search engine optimization (SEO) for webmasters looking to promote their sites online. The SEO Starter Guide offers guidance on about a dozen […]

    Yahoo! News sees biggest single-day audience in elections


    Yahoo! has revealed figures showing that its news website attracted the biggest single-day online news audience ever on the day of polling for the US elections. According to statistics from […]

    Survey: Four-fifths of Americans now online


    Over 81 percent of the total US adult population now use the internet, new research has revealed. Undertaken by Harris Interactive, the Harris Poll revealed that 184 million US adults […]

    Email marketers ‘can improve campaigns in the new year’


    Email marketers can make a number of small improvements to their campaigns as they move into the new year, according to a blogger.

    Stephanie Miller of Return Path suggested that sending messa

    Marketers look to Web 2.0, email in downturn


    New figures have suggested that a significant proportion of marketers intend to increase spending on Web 2.0 and house list-based email marketing campaigns to combat the effects of the downturn.