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    News

    Right place and people “crucial” for ads

    sep

    Knowing that adverts are being seen by the correct people at the appropriate time is "crucial", it has been asserted. A post by Kastle Waserman, communications manager at Yahoo! on […]

    News

    Obama ‘enjoys Web 2.0 benefits’

    sep

    Presidential nominee Barack Obama is enjoying success in the "Web 2.0 race for the White House", it has been reported. Writing in the New York Times, sector commentator Heather Havenstein […]

    News

    Nielsen: MySpace top US social network for September

    sep

    MySpace was the top social networking site in the US during September, according to a new study. Research by Nielsen notes the online resource had 59.4 million unique visitors over […]

    News

    Retailers up email marketing activity ahead of Halloween

    sep

    Email marketing activity among the top 100 American online retailers rose in the week ending October 24th, according to new figures.

    The Retail Email Blog’s latest Retail Email Index increase

    News

    Marketers ‘going digital to help the environment’

    sep

    Many marketers at US organizations are planning to switch away from traditional media towards digital marketing in an attempt to go green, new search has indicated.

    The survey of 150 marketer

    News

    Firms urged to move on from old SEO tactics

    sep

    Companies still using older search engine optimization (SEO) tactics such as link exchanging need to move on to newer strategies to avoid contravening search engines’ guidelines, an expert has said.

    News

    Expert: Integrate SEO with email, social media

    sep

    Marketers would do well to ensure their search engine optimization (SEO) campaigns integrate with the company’s existing email and social media strategies, an expert has said.

    SubscriberMail’

    News

    How to make videos search engine-friendly

    sep

    One marketer has offered advice on how organizations can best make their online videos more accessible by search engines. Speaking to MarketingSherpa, Weather.com search marketing manager Derek Fulford explained that […]

    News

    Importance of sender address stressed for successful email marketing

    sep

    Companies looking to make the most of their email marketing campaigns need to bear in mind how important it is to have a good sender address. This is the according […]