• X
    Join 50,000 of your peers by getting the latest content marketing updates delivered directly to your inbox weekly.

    Content creation ‘critical for marketing’


    Content is always an aspect of marketing, whether for the web, print or television, an expert has asserted.

    Industry commentator Meenakshi Wali made her remarks in an article for online resou

    SEO efforts ‘are recession-proof’


    It is important to ensure professional search engine optimization (SEO) is conducted on a website’s content even in a difficult financial climate, it has been claimed.

    Minneapolis-based SEO f

    Authoritative articles ‘stand out online’


    To stand out from the many other blogs and article marketers online, a business must supply readers with authoritative and useful pieces of writing, an expert has commented.

    Dr Deepak Dutta,

    Marketers urged to use unique content


    One of the fundamental requirements of effective search engine optimization (SEO) is fresh, unique content, an expert has explained. Manoj Shinde, writing for his online marketing blog, has urged new […]

    SEO content ‘should be carefully crafted’


    Good quality content designed for search engine optimization (SEO) is much more than a collection of lumped-together keywords, an industry commentator has remarked.

    Reporter April Hall, writi

    Search marketing spend ‘rose in Q1’


    US firms increased their spending on search marketing during the first quarter of 2008, a new report has revealed. A study conducted by SearchIgnite has shown that despite gloomy economic […]

    Valuable content ‘builds loyalty’


    Businesses should add useful content to their sites as it helps build loyalty, an expert has explained. Andy Komack, president of Komarketing Associates, made his comments to online resource Industry […]

    Google stock climbs following strong quarter


    Google has announced first quarter profits which have exceeded expectations, despite concerns that it has been facing a slowdown in advertising revenue.

    The search engine giant has been exper

    Marketers should use ‘both paid and organic tactics’


    When first beginning a search engine optimization campaign, firms should consider making use of both organic and paid search techniques, an expert has urged.

    Meenakshi Wali, an internet marke