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    Online marketing sector still growing, says IAB


    Revenues from online advertising in the US approached $5.9 billion in the third quarter of 2008, according to a new report from the Interactive Advertising Bureau (IAB). The organization, which […]

    Email marketing activity increases again


    The latest figures from the Retail Email Index have shown another increase in email marketing activity among US retailers.

    According to the index, email activity surged by 11 percent in the w

    Tempt millennial customers with ‘the 4 Cs’


    The four Cs – convenience, community, customization and cool – drive the purchasing behavior of an emerging group of web users, the millennial customers.

    Such is the assertion of Shaun Young,

    Blogs play “an incredibly important” brand role


    Blogs, which started out life as online diaries or journals for individuals, have become an evermore important tool for brands to communicate with clients, it has been noted.

    Rachel Hawkes, e

    Top 50 US web properties ranked


    The turbulent economic climate and the approaching presidential election have impacted on US consumer internet activity in the top online properties in September, it has been announced.

    Web r

    Right place and people “crucial” for ads


    Knowing that adverts are being seen by the correct people at the appropriate time is "crucial", it has been asserted. A post by Kastle Waserman, communications manager at Yahoo! on […]

    Obama ‘enjoys Web 2.0 benefits’


    Presidential nominee Barack Obama is enjoying success in the "Web 2.0 race for the White House", it has been reported. Writing in the New York Times, sector commentator Heather Havenstein […]

    Nielsen: MySpace top US social network for September


    MySpace was the top social networking site in the US during September, according to a new study. Research by Nielsen notes the online resource had 59.4 million unique visitors over […]

    Retailers up email marketing activity ahead of Halloween


    Email marketing activity among the top 100 American online retailers rose in the week ending October 24th, according to new figures.

    The Retail Email Blog’s latest Retail Email Index increase