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    Firms urged to move on from old SEO tactics


    Companies still using older search engine optimization (SEO) tactics such as link exchanging need to move on to newer strategies to avoid contravening search engines’ guidelines, an expert has said.

    Expert: Integrate SEO with email, social media


    Marketers would do well to ensure their search engine optimization (SEO) campaigns integrate with the company’s existing email and social media strategies, an expert has said.


    How to make videos search engine-friendly


    One marketer has offered advice on how organizations can best make their online videos more accessible by search engines. Speaking to MarketingSherpa, Weather.com search marketing manager Derek Fulford explained that […]

    Importance of sender address stressed for successful email marketing


    Companies looking to make the most of their email marketing campaigns need to bear in mind how important it is to have a good sender address. This is the according […]

    Companies can “punch above their weight” with online marketing


    Online marketing can give small companies the opportunity to compete against larger rivals, an expert has claimed. Tink Taylor, business development director at internet marketing firm dotMailer, said that social […]

    Listen to customer feedback, marketers urged


    Online marketers should ensure they take any feedback from their consumers on board, a sector commentator has urged.

    Max Blumberg, a customer management strategist, said firms should listen t

    Blog to business success


    There are "countless" ways to figure out how to make a blog more effective in terms of search engine optimization (SEO), it has been suggested. Writing on web resource US […]

    SEO unity “crucial” for success


    Unity in a search engine optimization (SEO) strategy is "crucial" to ensure that it is successful, it has been explained. Writing on E-consultancy‘s internet marketing blog, sector commentator Peter Young […]

    Frequency an email marketing “challenge”


    Email frequency is a "challenge" for marketers, it has been explained. Writing on DMNews, sector commentator Dianna Dilworth states there is a delicate balance between how often an email should […]