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    Marketers ‘failing to integrate PPC with SEO’

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    Many marketers are failing to integrate their pay-per-click (PPC) advertising strategy with organic search engine optimization (SEO) tactics, an expert has warned.

    Industry commentator Ann St

    Good content ‘maximizes email returns’

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    Businesses hoping to maximize returns on their email marketing campaigns should ensure they supply their opt-in contacts with good content, marketers have been advised.

    An article published b

    Organic search ‘vital’ to online marketing

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    The top five organic results displayed by search engines will benefit from around 90 per cent of all clicks, meaning it is vital to employ search engine optimization (SEO), a firm has asserted.

    Marketers urged to use social media

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    Marketers must not ignore the potential of social media as a promotional tool, an expert has urged. Debra Murphy, writing for the Masterful Marketing website, explained that firms can see […]

    UGC ‘taking power from marketers’

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    User-generated content (UGC) is increasingly influential among consumers seeking to book a holiday online, a new report has revealed. A study published by JupiterResearch has suggested that the rise of […]

    Duplicate content ‘frustrates consumers and invites penalties’

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    Businesses hoping to boost their website’s ranking must be wary of publishing duplicated content on their pages, two experts have warned.

    Jessica Cox and Michelle Pierce, writing for online p

    Marketers urged to ‘spice up emails’

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    The success of an email marketing campaign can be boosted by offering consumers "spicy" content, an expert has commented. Nick Stamoulis, writing for Brick Marketing ‘s Email Marketing Journal, explained […]

    Google tops valuable brand league

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    For a second year in a row, Google has been named the world’s most valuable brand, topping a list of the 100 most powerful trademarks. Market research firm Millward Brown […]

    SEO ‘responds to consumer pull’

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    Search engine optimization (SEO) allows marketers to reach consumers without having to push a product on them, an expert has suggested.

    Industry commentator Paul Gillins made his remarks in a