Pharma ‘not embracing online marketing’

Yahoo! has launched a preview of its new SearchMonkey platform. The device will allow retailers and online marketers to annotate search results in order to include additional information which will […]

It is important that newsletters are relevant and interesting if they are to be part of a successful email marketing campaign, it has been claimed.

Louise Rijk, vice-president of sales and ma

The deadline set by Microsoft for Yahoo! to enter into acquisition negotiations passed with no response from latter, leading to speculation that a hostile takeover could be planned.

Microsoft

Mobile search will "explode" over the next few years, meaning businesses have to ensure they rank highly, an expert has commented. Julia Hyde, founder of digital marketing agency Creative Search […]

Marketers wanting to insert keywords into their online content to boost a site’s ranking should not rely on their product pages alone, an expert has urged.

Firms preparing to launch an email marketing campaign should generate links by encouraging website visitors to sign up to their newsletter, an expert has suggested. A recent post on the […]

A website’s home page is no longer the main entry point for many online shoppers, research has revealed. Pindar Graphics has published findings which show that the majority of e-commerce […]

Social media marketing can generate sustainable and meaningful traffic for a website, an expert has suggested. Industry commentator Jason Lee Miller, writing for online resource WebProNews, suggested that when content […]

The way in which some of the planet’s largest media companies are acquiring social networking websites illustrates their importance, an expert has commented.

Rachel Hawkes, co-founder and edi