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    News

    Marketers ‘failing to integrate PPC with SEO’

    sep

    Many marketers are failing to integrate their pay-per-click (PPC) advertising strategy with organic search engine optimization (SEO) tactics, an expert has warned.

    Industry commentator Ann St

    News

    Good content ‘maximizes email returns’

    sep

    Businesses hoping to maximize returns on their email marketing campaigns should ensure they supply their opt-in contacts with good content, marketers have been advised.

    An article published b

    News

    Organic search ‘vital’ to online marketing

    sep

    The top five organic results displayed by search engines will benefit from around 90 per cent of all clicks, meaning it is vital to employ search engine optimization (SEO), a firm has asserted.

    News

    Marketers urged to use social media

    sep

    Marketers must not ignore the potential of social media as a promotional tool, an expert has urged. Debra Murphy, writing for the Masterful Marketing website, explained that firms can see […]

    News

    UGC ‘taking power from marketers’

    sep

    User-generated content (UGC) is increasingly influential among consumers seeking to book a holiday online, a new report has revealed. A study published by JupiterResearch has suggested that the rise of […]

    News

    Duplicate content ‘frustrates consumers and invites penalties’

    sep

    Businesses hoping to boost their website’s ranking must be wary of publishing duplicated content on their pages, two experts have warned.

    Jessica Cox and Michelle Pierce, writing for online p

    News

    Marketers urged to ‘spice up emails’

    sep

    The success of an email marketing campaign can be boosted by offering consumers "spicy" content, an expert has commented. Nick Stamoulis, writing for Brick Marketing ‘s Email Marketing Journal, explained […]

    News

    Google tops valuable brand league

    sep

    For a second year in a row, Google has been named the world’s most valuable brand, topping a list of the 100 most powerful trademarks. Market research firm Millward Brown […]

    News

    SEO ‘responds to consumer pull’

    sep

    Search engine optimization (SEO) allows marketers to reach consumers without having to push a product on them, an expert has suggested.

    Industry commentator Paul Gillins made his remarks in a