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    McCain outspends Obama in online search advertising


    Senator John McCain has outspent Barack Obama for two consecutive months in online search advertising, it has been reported.

    While Obama has spent more than McCain in overall campaign promoti

    Broadband ubiquity results in “first online video Olympics”


    The widespread availability of broadband technology has made this year’s Olympic Games the first "truly online" event of its kind, according to Nielsen Online.

    Jon Gibs, vice-presid

    Google US search share reaches 70%


    Google’s share of searches breached the 70 percent barrier in terms of all US searches carried out in July, it has been reported. Heather Dougherty, director of research at web […]

    Wikia Search ‘aims to break Google’s domination’


    The founder of Wikipedia is hopeful that a project he is currently spearheading will break Google’s domination as the most widely used internet search engine, it has been reported.

    Jimmy Wale

    Google: SEO agencies are useful for websites


    Google has flagged up some of the benefits of hiring a search engine optimization (SEO) service, noting that such organizations can supply useful services to website owners. It notes that […]

    Successful SEO ‘requires ongoing commitment’


    To make search engine optimization (SEO) work effectively, companies must be prepared to put in regular effort, asserts one expert.

    Making his comments to online resource RIS Media, Oeyman Al

    Music market ‘moving to web and mobile’


    The international music market must focus on mobile and internet distribution as consumers stop purchasing physical copies of songs, a new report suggests. Online information resource eMarketer forecasts that downloads […]

    Social media ‘a link building tool’


    Social media marketing can help build links, which will help boost a website’s ranking, an expert suggests. Jacob Matthew, an industry commentator, makes his comments to PromotionWorld, asserting that the […]

    Global SEO: New challenges for marketers


    Writing content for global search engine optimization (SEO) presents different challenges to country-specific web marketing, an expert suggests.

    Julie Batten, the e-marketing manager at Klick