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    Frequency an email marketing “challenge”


    Email frequency is a "challenge" for marketers, it has been explained. Writing on DMNews, sector commentator Dianna Dilworth states there is a delicate balance between how often an email should […]

    Trigger email marketing improves sales, says expert


    Trigger-based email marketing is the "next step" for the critical e-commerce function of automated email communications, according to a sector commentator.

    Writing on web resource <

    “Brief delay” for Yahoo! and Google ad deal


    Search engine firms Yahoo! and Google have agreed to delay the start of their search advertising partnership in order to give justice department investigators more time to look into its antitrust impl

    Text ads most popular, says iPerceptions


    Web users are most likely to click on simple text adverts rather than their complex video counterparts, according to a new survey. Carried out by iPerceptions, the study found 25 […]

    Report: SEO among most important e-commerce tools


    Search engine optimization (SEO) is ranked by almost 90 percent of US retailers as one of the most important technologies to help promote their online business, according to a new survey.

    A s

    Microsoft Live Search added to Facebook


    Microsoft’s Live Search is now part of social networking resource Facebook, it has been announced. In a post on the Microsoft‘s Live Search blog, Angus Norton, senior director of Live […]

    “Engaged” video viewers more responsive to ads


    Not all online video viewers are the same when it comes to advertising, a new study commissioned by Veoh suggests. Carried out by Forrester Consulting on behalf of the web […]

    Google Maps launches AdSense ads


    Google has launched its AdSense program on its Maps resource, it has been noted. Sector commentator Stephen Shankland makes his comments to online resource CNet, explaining certain searches – such […]

    Microsoft: Multi-format campaigns add value


    The best advertising campaigns are those which present consumers with a relevant message at every level of the decision-making process, it has been noted.

    Sector commentator Nick Drew makes h