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    Finding top keywords ‘a challenge’

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    Choosing suitable keywords for search engine optimization (SEO) can be challenging for marketers, an expert has stated. Eric Enge, president of Boston-based SEO firm Stone Temple Consulting, made his comments […]

    Google ‘remains most visited search engine’

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    Google was once again the most visited search engine in the US last month, a new study has revealed. Research by internet information provider comScore has shown Google possessed more […]

    Marketers expect email boom

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    More than eight in ten marketers anticipate increasing their use of email marketing over the next 12 months, a new survey has revealed. Datran Media, a digital marketing firm, questioned […]

    Use ‘AdWords, SEO & links together’

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    Google’s AdWords service can be excellent at boosting traffic to a website, however, marketers should not ignore other online strategies, an expert has commented.

    Matthew MacDonald, author of

    Google experiments with search layout

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    Google has created an experimental search page to allow people to try some of its ideas for making results more user-friendly.

    It first began showcasing alternative views last May but has now

    Email marketers ‘must avoid bounces’

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    It is vitally important that email marketers remove invalid email addresses to limit their bounce percentages, an expert has commented.

    Ross Kramer, chief executive officer of marketing softw

    Balanced strategy needed for SEO

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    There is no single tactic that will guarantee a website a place in the top search engine results, an expert has explained.

    Matt Foster, chief executive officer of search engine optimization (

    B2B buyers ‘use search first’

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    Search engines are the first place most business to business (B2B) buyers will look for a product or service, an expert has claimed. Managing partner of consulting firm Ascend2 Sergio […]

    Social media marketing ‘generated many sales’

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    A public relations firm has explained how its recent campaign used social media and viral marketing techniques to generate $1 million in online sales leads for its client. Jennings Public […]