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    SEO ‘responds to consumer pull’

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    Search engine optimization (SEO) allows marketers to reach consumers without having to push a product on them, an expert has suggested.

    Industry commentator Paul Gillins made his remarks in a

    Pharma ‘not embracing online marketing’

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    The pharmaceutical sector is only slowly taking advantage of the marketing opportunities offered by the internet, it has been claimed. A study published by analyst firm Datamonitor has noted that […]

    SearchMonkey previewed by Yahoo!

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    Yahoo! has launched a preview of its new SearchMonkey platform. The device will allow retailers and online marketers to annotate search results in order to include additional information which will […]

    Ensure marketing copy is ‘interesting & relevant’

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    It is important that newsletters are relevant and interesting if they are to be part of a successful email marketing campaign, it has been claimed.

    Louise Rijk, vice-president of sales and ma

    Speculation rises over aggressive Yahoo! takeover

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    The deadline set by Microsoft for Yahoo! to enter into acquisition negotiations passed with no response from latter, leading to speculation that a hostile takeover could be planned.

    Microsoft

    Mobile search take-up ‘to explode’

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    Mobile search will "explode" over the next few years, meaning businesses have to ensure they rank highly, an expert has commented. Julia Hyde, founder of digital marketing agency Creative Search […]

    ‘Do not rely on product pages’ for SEO

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    Marketers wanting to insert keywords into their online content to boost a site’s ranking should not rely on their product pages alone, an expert has urged.

    Generate leads ‘using newsletters’

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    Firms preparing to launch an email marketing campaign should generate links by encouraging website visitors to sign up to their newsletter, an expert has suggested. A recent post on the […]

    Most ‘do not enter through home pages’

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    A website’s home page is no longer the main entry point for many online shoppers, research has revealed. Pindar Graphics has published findings which show that the majority of e-commerce […]