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SEO project goals must be handled with care, experts say

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Search engine optimization (SEO) campaigns that expend their energy on the correct goals are more likely to provide better return on investment, according to a column by Eric Enge at […]

New study examines differences between adult, child searches

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The results of a study conducted by the University of Maryland and the Joan Ganz Cooney Center – and funded by search giant Google – highlight slight but important differences between the search behav

SEO compliance keeps sites on the good side of the search engines

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Experts say that, even though the practice of search engine optimization (SEO) might look to outsiders like an attempt to game the system, there are strict rules enforced by the […]

Social media offers SEO opportunities for dominating top 10 search terms

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Search engine optimization (SEO) experts say that maintaining a large-scale social media presence could have benefits beyond those conferred by the profiles themselves: Having numerous social media network profiles gives […]

Living Stories experiment partners Google with New York Times, Washington Post

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Google announced yesterday that it would launch an experimental program to change the way online media presents the news, in partnership with the New York Times and Washington Post. The […]

Researcher: Google retaking lost ground, cementing SEO market dominance

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Competition from Bing, Yahoo, and others has slowly eroded Google’s sizeable lead in the search engine market throughout 2009, but recently released figures from Experian Hitwise show that the market […]

Yahoo to sell ‘Hot Jobs’ unit, despite strengthening job market

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Foundering search giant Yahoo is said to be looking to offload its "Hot Jobs" employment listing service for "the right price" in the wake of declining search performance and a […]

Mozilla exec raises eyebrows with public rebuke of Google

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An executive at Mozilla – maker of the popular Firefox web browser – has publicly recommended that Firefox users switch to Microsoft’s Bing from Google, citing privacy concerns raised by […]

Yahoo jumps on board real-time search integration

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Following the lead of Google, Yahoo has added a real-time search function into its search results, gathering tweet data from Twitter in order to present a fuller picture of the […]