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Risk-averse SEO campaigns won’t fly in 2010

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Rapidly changing trends in search marketing and search engine optimization (SEO) will force online marketers to embrace emerging options in their fields, according to Andrew Goodman. Goodman, writing in a […]

New video analytics package could put TwitVid over the top

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Search engine optimization (SEO) practitioners looking to incorporate video into their efforts have a new tool at their disposal, thanks to TwitVid: The social media video sharing service rolled out […]

Google rolls out its own link-shortening service to compete with others

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Search giant Google has launched its goo.gl link-shortening service, creating a potential showdown with the rest of that industry and further expanding Google’s reach into all manner of products involved […]

Microsoft flexes mobile SEO muscles with new Bing app for iPhone

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Computing titan Microsoft has provided a new opportunity to increase the impact of mobile search engine optimization (SEO) with the release of a Bing app for the iPhone. Experts say […]

Scammers misuse SEO to spread malware via Google Doodle

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Cyber criminals have hijacked legitimate web pages and abused search engine optimization (SEO) techniques in order to spread a rogue anti-virus program to unsuspecting users interested in a recent "Google […]

Google expands news media reach by adding new publishers to Fast Flip

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Google announced today that it would broaden its news-related search engine optimization (SEO) impact by adding web content from 24 new publishers to its Fast Flip service, which provides full-page […]

Murdoch in talks with Microsoft for Bing listings

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News Corp CEO Rupert Murdoch’s efforts to change the way his content is distributed online are continuing, with a deal reportedly in the works to make News Corp content searchable […]

Commonwealth authorities give seal of approval to Yahoo – Microsoft deal

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A proposed partial merger between Yahoo and Microsoft – which would see Microsoft’s Bing search engine power searches conducted on Yahoo’s portal – has been approved by regulatory authorities in […]

Why PPC and SEO should go hand in hand

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Careful analysis of data provided by both search engine optimization (SEO) and PPC campaign feedback can be beneficial to the effectiveness of both, according to the writer of Search Engine […]