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    Social media ‘an influential marketing tool’

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    Social media marketing is fast becoming one of the most influential tools a promoter has access to, a company has claimed. Online resource Social Marketing Explosion has stated that 80 […]

    Presidential hopefuls ‘lack email marketing skills’

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    Many of the presidential hopefuls’ email marketing messages are going unread, an expert has asserted. Jen Udan, spokeswoman for website development agency Zilker Ventures, has warned that candidates are not […]

    Web retail sales ‘to reach record high’

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    Online retail sales in the US are likely to reach $204 billion this year, despite the gloomy economic atmosphere, a new report has forecast. A study conducted by Forrester Research […]

    Content creation ‘critical for marketing’

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    Content is always an aspect of marketing, whether for the web, print or television, an expert has asserted.

    Industry commentator Meenakshi Wali made her remarks in an article for online resou

    SEO efforts ‘are recession-proof’

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    It is important to ensure professional search engine optimization (SEO) is conducted on a website’s content even in a difficult financial climate, it has been claimed.

    Minneapolis-based SEO f

    Authoritative articles ‘stand out online’

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    To stand out from the many other blogs and article marketers online, a business must supply readers with authoritative and useful pieces of writing, an expert has commented.

    Dr Deepak Dutta,

    Marketers urged to use unique content

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    One of the fundamental requirements of effective search engine optimization (SEO) is fresh, unique content, an expert has explained. Manoj Shinde, writing for his online marketing blog, has urged new […]

    SEO content ‘should be carefully crafted’

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    Good quality content designed for search engine optimization (SEO) is much more than a collection of lumped-together keywords, an industry commentator has remarked.

    Reporter April Hall, writi

    Search marketing spend ‘rose in Q1’

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    US firms increased their spending on search marketing during the first quarter of 2008, a new report has revealed. A study conducted by SearchIgnite has shown that despite gloomy economic […]