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    Marketing budgets ‘withstand economic downturn’


    Marketing budgets are unlikely to shrink during the seeming economic downturn, according to a number of chief marketing officers (CMOs) in the US.

    A survey of such professionals, conducted by

    Relevant email marketing ‘highly effective’


    Targeted email marketing can be highly effective, despite its reputation suffering following a deluge of spam messages, an expert has commented. Lawrence Ramsay, spokesman for DMC Software Solutions, a Sage […]

    Valuable content ‘better than a sales pitch’


    A website’s content has to be linked to its products without appearing to be a sales pitch alone, an expert has explained.

    Cliff Langston, the director of global marketing at biochemical manu

    Recession ‘pushes online promotions’


    Sometimes an economic downturn can spur a business into really pushing its online marketing, a firm has suggested. Web-based promotions agency SiteLab asserted that during a recession, businesses have the […]

    Marketers ‘rarely have time to write’


    Although search engines love fresh content, most marketers do not have time to dedicate to writing it, an expert has suggested.

    Industry commentator Cheryline Lawson made her comments in an a

    ‘Use industry news’ for email marketing


    Sending clients email marketing messages including tips, industry news stories and other information is an "excellent" way of staying in touch, an expert has remarked.

    Industry comm

    Blogs recommended for online marketing


    Setting up a corporate blog can rapidly boost online marketing efforts and increase a website’s search engine optimization, an expert has commented.

    Wendy Suto, president and chief executive

    Marketers ‘failing to integrate PPC with SEO’


    Many marketers are failing to integrate their pay-per-click (PPC) advertising strategy with organic search engine optimization (SEO) tactics, an expert has warned.

    Industry commentator Ann St

    Good content ‘maximizes email returns’


    Businesses hoping to maximize returns on their email marketing campaigns should ensure they supply their opt-in contacts with good content, marketers have been advised.

    An article published b