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    Email promotion ‘useful during slump’


    During a recession or economic slump, companies which continue to promote themselves through tactics such as email marketing could find they "pull away" from their competition, an expert has

    Obama ‘overlooking optimization’


    The official website of Barack Obama, candidate for the Democratic presidential nomination, should be optimized, it has been claimed. Writing on the ClickZ network, Kate Kaye observes that a number […]

    Bloggers ‘engage with online news’


    Prolific bloggers are likely to engage well with online news content, according to figures from comScore. The industry analyst defines "heavy bloggers" as the one in five users who spend […]

    SEO ‘big help’ for online businesses


    Search engine optimization (SEO) is a "big help" for online businesses looking to raise their revenues, it has been suggested. IT development firm Prime Outsourcing explains that, with the right […]

    SEO ‘needs expertise’


    Website owners should seek the assistance of experts when attempting to optimize their content, it has been claimed. Joanna Gadel of Australian search engine optimization (SEO) firm SEO Sydney makes […]

    ‘SEO lessons’ from Wikipedia


    There are some important search engine optimization (SEO) lessons to be learned from Wikipedia, it has been claimed. Writing for E-consultancy, SEO expert Patrick Altoft explains that the online encyclopedia […]

    Online buzz ‘possible through Web 2.0’


    Marketers should embrace online communities by reaching out to bloggers and social media websites to build a buzz around their products, an expert has said.

    Scott Monty, a relationship direc

    Email marketing ‘strong, far-reaching, good returns’


    Businesses have been extremely positive about email marketing "with good reason" as it is a strong platform which generates good returns, a company has claimed.

    Education resource <

    Search engine marketing budgets predicted to grow


    It is likely that spending on search engine marketing will continue unabated during 2008, despite the current economic background, a new report has asserted. A study conducted by the Search […]