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    Online buzz ‘possible through Web 2.0’


    Marketers should embrace online communities by reaching out to bloggers and social media websites to build a buzz around their products, an expert has said.

    Scott Monty, a relationship direc

    Email marketing ‘strong, far-reaching, good returns’


    Businesses have been extremely positive about email marketing "with good reason" as it is a strong platform which generates good returns, a company has claimed.

    Education resource <

    Search engine marketing budgets predicted to grow


    It is likely that spending on search engine marketing will continue unabated during 2008, despite the current economic background, a new report has asserted. A study conducted by the Search […]

    Yahoo! sees most US traffic


    Yahoo! sites were the most visited by people in the US during February, a new report has revealed.

    The search engine organization received 137 million visitors, compared to Google’s 136 milli

    Email design ‘critical to effectiveness’


    Email design is a "critical" aspect of using the medium to send marketing messages, a new report has concluded.

    A new whitepaper titled Email Marketing Design & Rendering: The N

    Marketers ‘unwilling to engage with Web 2.0’


    Although many marketers are unwilling to actively engage with social media, they all want the benefits it confers, an expert has asserted. Roderick Ioerger, writing for Marketing Pilgrim, suggested that […]

    SEO ‘about quality traffic’


    Good search engine optimization (SEO) is not is not about simply getting many hits from portals but about getting quality traffic, an expert has asserted.

    Industry commentator Derek Gehl made

    Internet advertising ‘an expanding trend’


    Internet advertising is one of very few marketing trends experiencing expansion, an expert has claimed.

    Marketing professor at the Wharton School Patti Williams made her comments through the

    Expert help advised for building online buzz


    Companies wanting to create a greater online buzz should consider calling in a search engine optimization (SEO) expert to guide their efforts, a businessman has said.

    Business solutions consu