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    Generic keywords ‘not always best’


    It is important to target different keywords to the generic phrases everyone else in an industry is using, an expert has stated.

    Scott Buresh, chief executive officer of search engine optimiz

    RSS ‘good at boosting traffic’


    RSS has become a useful marketing tool and is one of the top ways to increase traffic to a website, an expert has asserted. Derrick Carpenter, writing for online promotions […]

    Social media ‘is a powerful marketing tool’


    Social media marketing is powerful and rapidly evolving, a company has claimed. Public relations firm Giles Communications made its statement as it opened its new social media arm, which aims […]

    Online buzz for presidential nominees


    The internet is the main place young US voters will turn for political information, an expert has commented. Bill Balderaz, chief innovation officer of online buzz agency Webbed Marketing, stated […]

    Search marketing ‘best tool for driving sales’


    More than 65 per cent of online merchants believe search engine marketing is the best-performing tool they have to drive sales, a new report has revealed. Online resource Internet Retailer […]

    Mobile marketing to reach $24bn by 2013


    The mobile marketing industry will grow to more than $24 billion worldwide by the year 2013, a new report has predicted. A study by ABI Research has claimed new platforms […]

    SEO ‘necessary for online success’


    Search engine optimization (SEO) has become a "necessary marketing practice" for brands which want to succeed, an expert has stated.

    Jeannette Kocsis, vice-president for digital m

    Content ‘more important than links’


    Fresh and regular content is one of the most important things a marketer should consider when seeking to boost their website’s search engine ranking, an expert has claimed.

    A commentator on t

    Web users ‘hunt valuable content’


    It is not just search engines which trawl the web looking for quality content, people do as well and website owners need to respond to this demand, an expert has commented.

    In a post through