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Email marketing must be carefully conducted in order to avoid damaging a company’s brand, a new report has warned. New York-based firm Zrinity – which provides servers for email marketing […]
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As many larger firms begin to make use of the increasingly popular tactic of search engine optimization (SEO), smaller organizations should question why they are not benefiting from the approach, an e
Because of Web 2.0, companies have more "publishing power" than ever before, an expert has asserted.
Industry commentator Gary Smith made his statements in an article for online mar
It is important to target different keywords to the generic phrases everyone else in an industry is using, an expert has stated.
Scott Buresh, chief executive officer of search engine optimiz
RSS has become a useful marketing tool and is one of the top ways to increase traffic to a website, an expert has asserted. Derrick Carpenter, writing for online promotions […]
Social media marketing is powerful and rapidly evolving, a company has claimed. Public relations firm Giles Communications made its statement as it opened its new social media arm, which aims […]
The internet is the main place young US voters will turn for political information, an expert has commented. Bill Balderaz, chief innovation officer of online buzz agency Webbed Marketing, stated […]
More than 65 per cent of online merchants believe search engine marketing is the best-performing tool they have to drive sales, a new report has revealed. Online resource Internet Retailer […]
The mobile marketing industry will grow to more than $24 billion worldwide by the year 2013, a new report has predicted. A study by ABI Research has claimed new platforms […]
Search engine optimization (SEO) has become a "necessary marketing practice" for brands which want to succeed, an expert has stated.
Jeannette Kocsis, vice-president for digital m