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Optimize pages for niche searchers, site recommends


Web marketers should pay attention to niche searchers when implementing a search engine optimization (SEO) strategy, it has been recommended. An article on web resource Marketing Sherpa states online advertisers […]

US adoption of 3G mobile devices ‘matches Europe’


Adoption of 3G mobile devices in the USA has caught up with western Europe, according to new figures from comScore. Figures from the digital media analyst’s Media Metrix indicate 28.4 […]

Yahoo! forms search deal with AT&T


Yahoo! has announced the signing of a deal with communications holding firm AT&T which will see the former’s oneSearch power mobile internet searches made through the latter’s on-deck MEdia Net […]

Google outlines digital newspaper initiative


Google has announced an initiative which will see it partner newspaper publishers and digitize millions of pages of news archives. In a post on the search engine firm’s official blog, […]

Combining ads ‘boosts marketing effectiveness’


The benefits of combining multiple varieties of adverts on a webpage have been noted by Microsoft. In a recent post on the software firm’s adCenter blog, Carolyn Taylor from the […]

Google ups market share in August


Google increased its market share to 71.01 percent of all US searches over the four weeks ending August 28th and continued to be the "primary way" web users navigate key industry categories,

Use of social networks still growing, says E-consultancy


The use of social networking sites is continuing to grow, according to web resource E-consultancy.

Graham Charlton, a researcher at the online publisher, explains that despite MySpace, Facebo

Yahoo! to tweak homepage


Yahoo! has announced plans to modify several sections of its website – including the homepage – over the coming months.

At a press conference held in recent days, Ash Patel, executive vice-pr

Make keyword list ‘before producing web copy’


Online marketers should create a list of keywords to incorporate into web copy before producing it, an industry commentator has explained. Anne Holland, founder of internet resource Marketing Sherpa, explains […]