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Blog to business success


There are "countless" ways to figure out how to make a blog more effective in terms of search engine optimization (SEO), it has been suggested. Writing on web resource US […]

SEO unity “crucial” for success


Unity in a search engine optimization (SEO) strategy is "crucial" to ensure that it is successful, it has been explained. Writing on E-consultancy‘s internet marketing blog, sector commentator Peter Young […]

Frequency an email marketing “challenge”


Email frequency is a "challenge" for marketers, it has been explained. Writing on DMNews, sector commentator Dianna Dilworth states there is a delicate balance between how often an email should […]

Trigger email marketing improves sales, says expert


Trigger-based email marketing is the "next step" for the critical e-commerce function of automated email communications, according to a sector commentator.

Writing on web resource <

“Brief delay” for Yahoo! and Google ad deal


Search engine firms Yahoo! and Google have agreed to delay the start of their search advertising partnership in order to give justice department investigators more time to look into its antitrust impl

Text ads most popular, says iPerceptions


Web users are most likely to click on simple text adverts rather than their complex video counterparts, according to a new survey. Carried out by iPerceptions, the study found 25 […]

Report: SEO among most important e-commerce tools


Search engine optimization (SEO) is ranked by almost 90 percent of US retailers as one of the most important technologies to help promote their online business, according to a new survey.

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Microsoft Live Search added to Facebook


Microsoft’s Live Search is now part of social networking resource Facebook, it has been announced. In a post on the Microsoft‘s Live Search blog, Angus Norton, senior director of Live […]

“Engaged” video viewers more responsive to ads


Not all online video viewers are the same when it comes to advertising, a new study commissioned by Veoh suggests. Carried out by Forrester Consulting on behalf of the web […]