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    Search marketing spend ‘rose in Q1’

    sep

    US firms increased their spending on search marketing during the first quarter of 2008, a new report has revealed. A study conducted by SearchIgnite has shown that despite gloomy economic […]

    Valuable content ‘builds loyalty’

    sep

    Businesses should add useful content to their sites as it helps build loyalty, an expert has explained. Andy Komack, president of Komarketing Associates, made his comments to online resource Industry […]

    Google stock climbs following strong quarter

    sep

    Google has announced first quarter profits which have exceeded expectations, despite concerns that it has been facing a slowdown in advertising revenue.

    The search engine giant has been exper

    Marketers should use ‘both paid and organic tactics’

    sep

    When first beginning a search engine optimization campaign, firms should consider making use of both organic and paid search techniques, an expert has urged.

    Meenakshi Wali, an internet marke

    US marketers ‘increasing SEO spending levels’

    sep

    Despite fears of a recession, many US marketers plan to maintain or increase their budgets as well as increase spending on search engine optimization (SEO), a new report has shown.

    The second

    Ask.com narrows its targets

    sep

    Search engine Ask.com has stated that it is to stop chasing Google users and focus its efforts on a narrower market.

    In an announcement on Tuesday, the company reported it intends to return t

    ‘Millions of people’ experience mobile marketing

    sep

    Almost a quarter (23 percent) of US citizens, some 58 million people, report that they have viewed advertising on a mobile phone in the last 30 days, a new report […]

    Email promotion ‘useful during slump’

    sep

    During a recession or economic slump, companies which continue to promote themselves through tactics such as email marketing could find they "pull away" from their competition, an expert has

    Obama ‘overlooking optimization’

    sep

    The official website of Barack Obama, candidate for the Democratic presidential nomination, should be optimized, it has been claimed. Writing on the ClickZ network, Kate Kaye observes that a number […]