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Music market ‘moving to web and mobile’

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The international music market must focus on mobile and internet distribution as consumers stop purchasing physical copies of songs, a new report suggests. Online information resource eMarketer forecasts that downloads […]

Social media ‘a link building tool’

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Social media marketing can help build links, which will help boost a website’s ranking, an expert suggests. Jacob Matthew, an industry commentator, makes his comments to PromotionWorld, asserting that the […]

Global SEO: New challenges for marketers

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Writing content for global search engine optimization (SEO) presents different challenges to country-specific web marketing, an expert suggests.

Julie Batten, the e-marketing manager at Klick

More precise terms ‘could help search ranking’

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Using more precise keyword terms could help with search engine optimization (SEO), an expert claims. Writing for Computer Active, Mark Wilson says that to narrow down the millions of results […]

Email marketing ‘appeals to 45%’

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Receiving details about new products or offers would appeal to almost half of consumers, a new report has found.

Of the 500 people surveyed, 45 per cent said they would be "interested&qu

Email newsletters ‘should be tailored’

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Companies should tailor the content of their email newsletters to each subscriber, an expert has advised.

Newsletter specialist Denise Cox explained that software is available which can creat

Google targets “original and compelling” content

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Regularly-updated "original and compelling" content helps improve search engine rankings, according to Google’s AdSense blog.

‘Optimize with both on-page and off-page SEO’

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Achieving effective search engine optimization (SEO) requires attention both on and off-page, it is claimed.

Reprint ArticleSite reports that the algorithms that determine which results appea

SEO “should be a lifelong engagement”

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Those seeking to use search engine optimization (SEO) to rise up search rankings need to be aware that making a website more Google-friendly "is not a one-time fix", an expert has warned.