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The four Cs – convenience, community, customization and cool – drive the purchasing behavior of an emerging group of web users, the millennial customers.
Such is the assertion of Shaun Young,
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Blogs, which started out life as online diaries or journals for individuals, have become an evermore important tool for brands to communicate with clients, it has been noted.
Rachel Hawkes, e
The turbulent economic climate and the approaching presidential election have impacted on US consumer internet activity in the top online properties in September, it has been announced.
Web r
Knowing that adverts are being seen by the correct people at the appropriate time is "crucial", it has been asserted. A post by Kastle Waserman, communications manager at Yahoo! on […]
Presidential nominee Barack Obama is enjoying success in the "Web 2.0 race for the White House", it has been reported. Writing in the New York Times, sector commentator Heather Havenstein […]
MySpace was the top social networking site in the US during September, according to a new study. Research by Nielsen notes the online resource had 59.4 million unique visitors over […]
Email marketing activity among the top 100 American online retailers rose in the week ending October 24th, according to new figures.
The Retail Email Blog’s latest Retail Email Index increase
Many marketers at US organizations are planning to switch away from traditional media towards digital marketing in an attempt to go green, new search has indicated.
The survey of 150 marketer
Companies still using older search engine optimization (SEO) tactics such as link exchanging need to move on to newer strategies to avoid contravening search engines’ guidelines, an expert has said.
Marketers would do well to ensure their search engine optimization (SEO) campaigns integrate with the company’s existing email and social media strategies, an expert has said.
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