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Blogs play “an incredibly important” brand role


Blogs, which started out life as online diaries or journals for individuals, have become an evermore important tool for brands to communicate with clients, it has been noted.

Rachel Hawkes, e

Top 50 US web properties ranked


The turbulent economic climate and the approaching presidential election have impacted on US consumer internet activity in the top online properties in September, it has been announced.

Web r

Right place and people “crucial” for ads


Knowing that adverts are being seen by the correct people at the appropriate time is "crucial", it has been asserted. A post by Kastle Waserman, communications manager at Yahoo! on […]

Obama ‘enjoys Web 2.0 benefits’


Presidential nominee Barack Obama is enjoying success in the "Web 2.0 race for the White House", it has been reported. Writing in the New York Times, sector commentator Heather Havenstein […]

Nielsen: MySpace top US social network for September


MySpace was the top social networking site in the US during September, according to a new study. Research by Nielsen notes the online resource had 59.4 million unique visitors over […]

Retailers up email marketing activity ahead of Halloween


Email marketing activity among the top 100 American online retailers rose in the week ending October 24th, according to new figures.

The Retail Email Blog’s latest Retail Email Index increase

Marketers ‘going digital to help the environment’


Many marketers at US organizations are planning to switch away from traditional media towards digital marketing in an attempt to go green, new search has indicated.

The survey of 150 marketer

Firms urged to move on from old SEO tactics


Companies still using older search engine optimization (SEO) tactics such as link exchanging need to move on to newer strategies to avoid contravening search engines’ guidelines, an expert has said.

Expert: Integrate SEO with email, social media


Marketers would do well to ensure their search engine optimization (SEO) campaigns integrate with the company’s existing email and social media strategies, an expert has said.