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IP attorney urges video awareness


It’s probably not something most companies think about, but there are a number of legal issues to take into account when doing any sort of video marketing campaign.

Intellectual property atto

Internet browsers, privacy are the talk of Chicago conference


The topic of the day at today’s Search Engine Strategies conference was privacy protection and collection of user’s data as a panel discussed the popularity of various internet browsers and the issue

Panel makes tips for SEO beginners


At the ongoing Search Engine Strategies conference in Chicago today, panelists gave advice to the convention-goers who were a little more green when it comes to topics like search engine optimization,

Underreported stories from SES: Chicago


The Search Engine Strategies Conference in Chicago wrapped up today and over the five days there have been plenty of stories to cover. But with so much happening a lot fell through the cracks. Luckily

SEO ‘important’ in online press releases


Businesses that issue online press releases should incorporate search engine optimization (SEO) tactics to ensure their news stands out, an expert has advised. Writing in a post on the Mashable […]

Top US firms ‘need to do more with SEO’


Fortune 500 companies need to do more to ensure their websites are visible in search engine results, according to a new report from consultancy Conductor. The New York organization’s study […]

B2B marketers ‘must consider Gen Y in SEO campaigns’


Business-to-business (B2B) marketers would do well to ensure that the Generation Y demographic is one of their target audiences when performing search marketing campaigns, according to one expert.

Retailers ‘intensifying holiday email marketing campaigns’


American retailers are stepping up their holiday email marketing strategies with increased references to Christmas-related terms, the latest Retail Email Index has shown. According to the Retail Email Blog, the […]

Inbound web links ‘should be checked for malware’


Search engine optimization (SEO) executives have been advised to check that incoming website links do not come from sites that contain malware. Loren Baker, editor of Search Engine Journal, said […]