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SEO Starter Guide launched by Google


Google has launched a new beginner’s guide to search engine optimization (SEO) for webmasters looking to promote their sites online. The SEO Starter Guide offers guidance on about a dozen […]

Yahoo! News sees biggest single-day audience in elections


Yahoo! has revealed figures showing that its news website attracted the biggest single-day online news audience ever on the day of polling for the US elections. According to statistics from […]

Survey: Four-fifths of Americans now online


Over 81 percent of the total US adult population now use the internet, new research has revealed. Undertaken by Harris Interactive, the Harris Poll revealed that 184 million US adults […]

Email marketers ‘can improve campaigns in the new year’


Email marketers can make a number of small improvements to their campaigns as they move into the new year, according to a blogger.

Stephanie Miller of Return Path suggested that sending messa

Marketers look to Web 2.0, email in downturn


New figures have suggested that a significant proportion of marketers intend to increase spending on Web 2.0 and house list-based email marketing campaigns to combat the effects of the downturn.

Firms ‘must protect brands on search engines’


Organizations need to ensure they are adequately protecting their brands when it comes to online search, a new report has advised. According to Hitwise, a significant proportion of branded online […]

Online marketing sector still growing, says IAB


Revenues from online advertising in the US approached $5.9 billion in the third quarter of 2008, according to a new report from the Interactive Advertising Bureau (IAB). The organization, which […]

Email marketing activity increases again


The latest figures from the Retail Email Index have shown another increase in email marketing activity among US retailers.

According to the index, email activity surged by 11 percent in the w

Tempt millennial customers with ‘the 4 Cs’


The four Cs – convenience, community, customization and cool – drive the purchasing behavior of an emerging group of web users, the millennial customers.

Such is the assertion of Shaun Young,