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Recession ‘pushes online promotions’


Sometimes an economic downturn can spur a business into really pushing its online marketing, a firm has suggested. Web-based promotions agency SiteLab asserted that during a recession, businesses have the […]

Marketers ‘rarely have time to write’


Although search engines love fresh content, most marketers do not have time to dedicate to writing it, an expert has suggested.

Industry commentator Cheryline Lawson made her comments in an a

‘Use industry news’ for email marketing


Sending clients email marketing messages including tips, industry news stories and other information is an "excellent" way of staying in touch, an expert has remarked.

Industry comm

Blogs recommended for online marketing


Setting up a corporate blog can rapidly boost online marketing efforts and increase a website’s search engine optimization, an expert has commented.

Wendy Suto, president and chief executive

Marketers ‘failing to integrate PPC with SEO’


Many marketers are failing to integrate their pay-per-click (PPC) advertising strategy with organic search engine optimization (SEO) tactics, an expert has warned.

Industry commentator Ann St

Good content ‘maximizes email returns’


Businesses hoping to maximize returns on their email marketing campaigns should ensure they supply their opt-in contacts with good content, marketers have been advised.

An article published b

Organic search ‘vital’ to online marketing


The top five organic results displayed by search engines will benefit from around 90 per cent of all clicks, meaning it is vital to employ search engine optimization (SEO), a firm has asserted.

Marketers urged to use social media


Marketers must not ignore the potential of social media as a promotional tool, an expert has urged. Debra Murphy, writing for the Masterful Marketing website, explained that firms can see […]

UGC ‘taking power from marketers’


User-generated content (UGC) is increasingly influential among consumers seeking to book a holiday online, a new report has revealed. A study published by JupiterResearch has suggested that the rise of […]