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Mobile marketing to reach $24bn by 2013


The mobile marketing industry will grow to more than $24 billion worldwide by the year 2013, a new report has predicted. A study by ABI Research has claimed new platforms […]

SEO ‘necessary for online success’


Search engine optimization (SEO) has become a "necessary marketing practice" for brands which want to succeed, an expert has stated.

Jeannette Kocsis, vice-president for digital m

Content ‘more important than links’


Fresh and regular content is one of the most important things a marketer should consider when seeking to boost their website’s search engine ranking, an expert has claimed.

A commentator on t

Web users ‘hunt valuable content’


It is not just search engines which trawl the web looking for quality content, people do as well and website owners need to respond to this demand, an expert has commented.

In a post through

Social marketing ‘funnels organic traffic’


Firms are becoming increasingly aware of social marketing as an effective tool for targeting organic traffic, an expert has commented. Jack Humphrey, creator of online community Social Power Linking, asserted […]

“Fight back” with online content


Companies which suddenly find themselves uprooted from the top place in search engine results should fight back with content, an expert has urged.

Fred Greenhalgh, internet marketing and comm

Finding top keywords ‘a challenge’


Choosing suitable keywords for search engine optimization (SEO) can be challenging for marketers, an expert has stated. Eric Enge, president of Boston-based SEO firm Stone Temple Consulting, made his comments […]

Google ‘remains most visited search engine’


Google was once again the most visited search engine in the US last month, a new study has revealed. Research by internet information provider comScore has shown Google possessed more […]

Marketers expect email boom


More than eight in ten marketers anticipate increasing their use of email marketing over the next 12 months, a new survey has revealed. Datran Media, a digital marketing firm, questioned […]