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Marketers urged to ‘spice up emails’


The success of an email marketing campaign can be boosted by offering consumers "spicy" content, an expert has commented. Nick Stamoulis, writing for Brick Marketing ‘s Email Marketing Journal, explained […]

Google tops valuable brand league


For a second year in a row, Google has been named the world’s most valuable brand, topping a list of the 100 most powerful trademarks. Market research firm Millward Brown […]

SEO ‘responds to consumer pull’


Search engine optimization (SEO) allows marketers to reach consumers without having to push a product on them, an expert has suggested.

Industry commentator Paul Gillins made his remarks in a

Pharma ‘not embracing online marketing’


The pharmaceutical sector is only slowly taking advantage of the marketing opportunities offered by the internet, it has been claimed. A study published by analyst firm Datamonitor has noted that […]

SearchMonkey previewed by Yahoo!


Yahoo! has launched a preview of its new SearchMonkey platform. The device will allow retailers and online marketers to annotate search results in order to include additional information which will […]

Ensure marketing copy is ‘interesting & relevant’


It is important that newsletters are relevant and interesting if they are to be part of a successful email marketing campaign, it has been claimed.

Louise Rijk, vice-president of sales and ma

Speculation rises over aggressive Yahoo! takeover


The deadline set by Microsoft for Yahoo! to enter into acquisition negotiations passed with no response from latter, leading to speculation that a hostile takeover could be planned.


Mobile search take-up ‘to explode’


Mobile search will "explode" over the next few years, meaning businesses have to ensure they rank highly, an expert has commented. Julia Hyde, founder of digital marketing agency Creative Search […]

‘Do not rely on product pages’ for SEO


Marketers wanting to insert keywords into their online content to boost a site’s ranking should not rely on their product pages alone, an expert has urged.