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Marketers urged to ‘spice up emails’

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The success of an email marketing campaign can be boosted by offering consumers "spicy" content, an expert has commented. Nick Stamoulis, writing for Brick Marketing ‘s Email Marketing Journal, explained […]

Google tops valuable brand league

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For a second year in a row, Google has been named the world’s most valuable brand, topping a list of the 100 most powerful trademarks. Market research firm Millward Brown […]

SEO ‘responds to consumer pull’

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Search engine optimization (SEO) allows marketers to reach consumers without having to push a product on them, an expert has suggested.

Industry commentator Paul Gillins made his remarks in a

Pharma ‘not embracing online marketing’

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The pharmaceutical sector is only slowly taking advantage of the marketing opportunities offered by the internet, it has been claimed. A study published by analyst firm Datamonitor has noted that […]

SearchMonkey previewed by Yahoo!

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Yahoo! has launched a preview of its new SearchMonkey platform. The device will allow retailers and online marketers to annotate search results in order to include additional information which will […]

Ensure marketing copy is ‘interesting & relevant’

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It is important that newsletters are relevant and interesting if they are to be part of a successful email marketing campaign, it has been claimed.

Louise Rijk, vice-president of sales and ma

Speculation rises over aggressive Yahoo! takeover

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The deadline set by Microsoft for Yahoo! to enter into acquisition negotiations passed with no response from latter, leading to speculation that a hostile takeover could be planned.

Microsoft

Mobile search take-up ‘to explode’

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Mobile search will "explode" over the next few years, meaning businesses have to ensure they rank highly, an expert has commented. Julia Hyde, founder of digital marketing agency Creative Search […]

‘Do not rely on product pages’ for SEO

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Marketers wanting to insert keywords into their online content to boost a site’s ranking should not rely on their product pages alone, an expert has urged.