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Search marketing spend ‘rose in Q1’


US firms increased their spending on search marketing during the first quarter of 2008, a new report has revealed. A study conducted by SearchIgnite has shown that despite gloomy economic […]

Valuable content ‘builds loyalty’


Businesses should add useful content to their sites as it helps build loyalty, an expert has explained. Andy Komack, president of Komarketing Associates, made his comments to online resource Industry […]

Google stock climbs following strong quarter


Google has announced first quarter profits which have exceeded expectations, despite concerns that it has been facing a slowdown in advertising revenue.

The search engine giant has been exper

Marketers should use ‘both paid and organic tactics’


When first beginning a search engine optimization campaign, firms should consider making use of both organic and paid search techniques, an expert has urged.

Meenakshi Wali, an internet marke

US marketers ‘increasing SEO spending levels’


Despite fears of a recession, many US marketers plan to maintain or increase their budgets as well as increase spending on search engine optimization (SEO), a new report has shown.

The second narrows its targets


Search engine has stated that it is to stop chasing Google users and focus its efforts on a narrower market.

In an announcement on Tuesday, the company reported it intends to return t

‘Millions of people’ experience mobile marketing


Almost a quarter (23 percent) of US citizens, some 58 million people, report that they have viewed advertising on a mobile phone in the last 30 days, a new report […]

Email promotion ‘useful during slump’


During a recession or economic slump, companies which continue to promote themselves through tactics such as email marketing could find they "pull away" from their competition, an expert has

Obama ‘overlooking optimization’


The official website of Barack Obama, candidate for the Democratic presidential nomination, should be optimized, it has been claimed. Writing on the ClickZ network, Kate Kaye observes that a number […]