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Facebook offers “extraordinary” online marketing


Facebook offers an "unusual and extraordinary opportunity" for advertisers, according to Sheryl Sandberg, the chief operating officer of the social networking site.

Branded websites ‘most effective online marketing’


Pharmaceutical advertisers should focus their attention on producing a branded website to make the most of their online marketing budgets, a new study has found.

The study, comScore and Evolu

Expert states SEO boosts sales


Because the majority of consumers use search engines to find websites, optimizing a page’s content for such portals leads to greater traffic and therefore revenue, a firm has highlighted. Urban […]

Google ‘most popular search engine in US’


Google has once again emerged as the search engine most used by US consumers, by a considerable margin. Information released by marketing agency HitWise showed that Google was used for […]

Firms urged to consider email marketing reputation


Businesses considering email marketing must remember that their online reputation is as important as their brand, an industry commentator urges.

Rob Thrasher, writing for email marketing agen

SEO for B2B ‘requires strong content’


Business to business (B2B) search engine optimization (SEO) is very different to the techniques employed when attracting more general consumers, an expert has remarked.

Nick Stamoulis, writin

Email marketing ‘complements social media’


Email messages are a good way to boost a firm’s social media marketing efforts, an expert has remarked. Aaron Kahlow, a managing partner with consultancy Business Online, made his comments […]

‘Huge potential’ for mobile marketing


There is "tremendous" scope for growth within the mobile marketing arena, a new report suggests. Mobile content infrastructure supplier Motricity surveyed marketers attending the Mobile Marketing Association‘s recent forum and […]

Email achieves ‘high ROI at a low cost’


When compared to other marketing channels, email has the highest return on investment (ROI) and the lowest costs, one expert asserts.

Meenakshi Wali, the co-founder and business development h