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Engaging content needed for B2B marketing


Firms looking to boost their business to business (B2B) interaction through social media need engaging content, an expert has remarked.

Tim Weller, the group chief executive of Incisive Medi

US consumers ‘made 10.8 billion searches in May’


American web users made 10.8 billion core searches in May alone, a new report has revealed. The analysis released by research firm comScore shows Americans made two per cent more […]

USA: 58m receive mobile marketing messages


In the USA alone, 58 million people received a marketing message through their mobile telephones during 2007, a new report has revealed. A study conducted by Javelin Strategy and Research […]

Google engineer speaks of importance of content


New material which naturally uses keywords is a good way to increase a website’s visibility within search results, a Google software engineer has explained. Matt Cutts made his comments to […]

SEO efforts ‘must consider human readers’


When done correctly, search engine optimization (SEO) means writing a website’s content differently but ensuring the page is useful to readers, a company has commented.

Website design firm th

Mass global uptake in web access predicted


Massive global uptake will see one-quarter of the world’s population using the internet by 2012, according to one industry expert. A report by JupiterResearch asserts that 1.8 billion people will […]

Fashion providers ‘gradually turning to web’


Clothing retailers are gradually waking up to the fact that they can replicate the success of catalogues through the internet, an industry expert has suggested.

David Smith, director of opera

Consumer power ‘will affect email marketing’


Consumer empowerment enabled through technology is going to have a dramatic impact on the way firms operate online over the next five years, it is predicted. Habeas, an email reputation […]

Expert claims content is overlooked


A major aspect of an effective website is its copy but it can be ignored in favor of the pages, an expert has commented. Justin Cooke, managing director of web […]