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How to make videos search engine-friendly


One marketer has offered advice on how organizations can best make their online videos more accessible by search engines. Speaking to MarketingSherpa, search marketing manager Derek Fulford explained that […]

Importance of sender address stressed for successful email marketing


Companies looking to make the most of their email marketing campaigns need to bear in mind how important it is to have a good sender address. This is the according […]

Companies can “punch above their weight” with online marketing


Online marketing can give small companies the opportunity to compete against larger rivals, an expert has claimed. Tink Taylor, business development director at internet marketing firm dotMailer, said that social […]

Listen to customer feedback, marketers urged


Online marketers should ensure they take any feedback from their consumers on board, a sector commentator has urged.

Max Blumberg, a customer management strategist, said firms should listen t

Blog to business success


There are "countless" ways to figure out how to make a blog more effective in terms of search engine optimization (SEO), it has been suggested. Writing on web resource US […]

SEO unity “crucial” for success


Unity in a search engine optimization (SEO) strategy is "crucial" to ensure that it is successful, it has been explained. Writing on E-consultancy‘s internet marketing blog, sector commentator Peter Young […]

Frequency an email marketing “challenge”


Email frequency is a "challenge" for marketers, it has been explained. Writing on DMNews, sector commentator Dianna Dilworth states there is a delicate balance between how often an email should […]

Trigger email marketing improves sales, says expert


Trigger-based email marketing is the "next step" for the critical e-commerce function of automated email communications, according to a sector commentator.

Writing on web resource <

“Brief delay” for Yahoo! and Google ad deal


Search engine firms Yahoo! and Google have agreed to delay the start of their search advertising partnership in order to give justice department investigators more time to look into its antitrust impl