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Web communicates values say consumers

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The internet is an increasingly important way for companies to get their message across to consumers. That’s the finding of a study from global communications company MS&L, which also suggests […]

SEO expert revisits ‘ranking is dead’

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At November’s PubCon in Las Vegas, SEO expert Bruce Clay told WebProNews that "ranking is dead." In his interview with the website back in November, Clay said any number of […]

Online marketing should increase in 2009

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Despite a tough economy, a number of studies show that companies will continue to spend money on online marketing in the new year, including search engine optimization.

A December content mar

Microsoft ‘doesn’t get search’

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Microsoft has the ability to provide a counter-balance to Google, with people in the organization dedicated to making it work. But the company doesn’t "get search" and has a culture which se

Affiliate Summit West’s top sessions

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The Affiliate Summit West Conference is set to begin next week in Las Vegas and with so many sessions during the three day event it’s easy to miss something good. […]

Search marketing ‘to see higher-than-average growth’

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Global spending on search engine marketing will rise faster than that on overall advertising in the next two years, it has been predicted. Investment banking group Collins Stewart said in […]

Firms ‘must approach social marketing in new ways’

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Businesses need to formulate new ways of making money from social networking as research has suggested that traditional ads do not work on the platform, it has been advised.

According to a ne

Online search becoming more popular in US

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US web users conducted about 12.6 billion core searches during October, according to a new report. Statistics from comScore show that this represented a seven percent increase compared with the […]

Innovation ‘may be key to recession online marketing’

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Innovative online marketing may be the best way for advertisers to come out of the recession in good shape, it has been suggested.

Web traffic is increasingly shifting towards sites – such as