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Consumer power ‘will affect email marketing’


Consumer empowerment enabled through technology is going to have a dramatic impact on the way firms operate online over the next five years, it is predicted. Habeas, an email reputation […]

Expert claims content is overlooked


A major aspect of an effective website is its copy but it can be ignored in favor of the pages, an expert has commented. Justin Cooke, managing director of web […]

Start-ups urged to consider web marketing


One of the first things a newly-started internet business needs to consider is how it will market itself online, it has been suggested.

Anna D Banks, an adjunct professor at Essex County Coll

Email marketing ‘builds client relationships’


Email marketing allows smaller firms to remain in touch with their clients in an affordable and effective way, an expert has claimed.

Search engine optimization professional Nick Stamoulis ma

Marketing budgets ‘withstand economic downturn’


Marketing budgets are unlikely to shrink during the seeming economic downturn, according to a number of chief marketing officers (CMOs) in the US.

A survey of such professionals, conducted by

Relevant email marketing ‘highly effective’


Targeted email marketing can be highly effective, despite its reputation suffering following a deluge of spam messages, an expert has commented. Lawrence Ramsay, spokesman for DMC Software Solutions, a Sage […]

Valuable content ‘better than a sales pitch’


A website’s content has to be linked to its products without appearing to be a sales pitch alone, an expert has explained.

Cliff Langston, the director of global marketing at biochemical manu

Recession ‘pushes online promotions’


Sometimes an economic downturn can spur a business into really pushing its online marketing, a firm has suggested. Web-based promotions agency SiteLab asserted that during a recession, businesses have the […]

Marketers ‘rarely have time to write’


Although search engines love fresh content, most marketers do not have time to dedicate to writing it, an expert has suggested.

Industry commentator Cheryline Lawson made her comments in an a