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Combining ads ‘boosts marketing effectiveness’


The benefits of combining multiple varieties of adverts on a webpage have been noted by Microsoft. In a recent post on the software firm’s adCenter blog, Carolyn Taylor from the […]

Google ups market share in August


Google increased its market share to 71.01 percent of all US searches over the four weeks ending August 28th and continued to be the "primary way" web users navigate key industry categories,

Use of social networks still growing, says E-consultancy


The use of social networking sites is continuing to grow, according to web resource E-consultancy.

Graham Charlton, a researcher at the online publisher, explains that despite MySpace, Facebo

Yahoo! to tweak homepage


Yahoo! has announced plans to modify several sections of its website – including the homepage – over the coming months.

At a press conference held in recent days, Ash Patel, executive vice-pr

Make keyword list ‘before producing web copy’


Online marketers should create a list of keywords to incorporate into web copy before producing it, an industry commentator has explained. Anne Holland, founder of internet resource Marketing Sherpa, explains […]

Google first in August US web traffic figures


Google held its position as the number one web property ranking during the month of August, according to new figures from comScore. The online analyst’s latest Media Metrix notes the […]

Google Chrome attracts 2m US users in first week


Google’s Chrome browser attracted just under two million US users in the first week after its launch, new figures indicate. Data from Nielsen Online shows 1.93 million Americans – 73 […]

URLs ‘should be short and readable’


Website URLs should be short, readable, memorable and descriptive, a sector commentator has explained. Graham Charlton makes his assertions on E-consultancy’s internet marketing blog, noting web address design is an […]

Yahoo! forms digital advertising council


Yahoo! has formed a Digital Advisory Council which will work collaboratively to explore the continuing evolution of web advertising and digital media, it has announced. The body will be comprised […]