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Top US firms ‘need to do more with SEO’

sep

Fortune 500 companies need to do more to ensure their websites are visible in search engine results, according to a new report from consultancy Conductor. The New York organization’s study […]

B2B marketers ‘must consider Gen Y in SEO campaigns’

sep

Business-to-business (B2B) marketers would do well to ensure that the Generation Y demographic is one of their target audiences when performing search marketing campaigns, according to one expert.

Retailers ‘intensifying holiday email marketing campaigns’

sep

American retailers are stepping up their holiday email marketing strategies with increased references to Christmas-related terms, the latest Retail Email Index has shown. According to the Retail Email Blog, the […]

Inbound web links ‘should be checked for malware’

sep

Search engine optimization (SEO) executives have been advised to check that incoming website links do not come from sites that contain malware. Loren Baker, editor of Search Engine Journal, said […]

Poll: Social media seen as most effective for corporate PR

sep

US chief executive officers (CEOs) believe that social media tools could be more effective in building corporate reputation than as a sales driver, according to a new poll.

Conducted by PRWee

SEO Starter Guide launched by Google

sep

Google has launched a new beginner’s guide to search engine optimization (SEO) for webmasters looking to promote their sites online. The SEO Starter Guide offers guidance on about a dozen […]

Yahoo! News sees biggest single-day audience in elections

sep

Yahoo! has revealed figures showing that its news website attracted the biggest single-day online news audience ever on the day of polling for the US elections. According to statistics from […]

Survey: Four-fifths of Americans now online

sep

Over 81 percent of the total US adult population now use the internet, new research has revealed. Undertaken by Harris Interactive, the Harris Poll revealed that 184 million US adults […]

Email marketers ‘can improve campaigns in the new year’

sep

Email marketers can make a number of small improvements to their campaigns as they move into the new year, according to a blogger.

Stephanie Miller of Return Path suggested that sending messa