Relevant ads good for brands, research indicates

Adverts which are relevant to the content of a website affect users in a more positive fashion than those which are not, according to a new study commissioned by Google.
The research, carried
Adverts which are relevant to the content of a website affect users in a more positive fashion than those which are not, according to a new study commissioned by Google.
The research, carried
While it takes more time and energy to create unique website content, the payoff at the end is worth the effort, it has been asserted.
Chris Lake, editor-in-chief of online market report, how
Microsoft has announced another update to its Live Search resource.
Following on from the launch of a new home page for the platform at the end of July which aimed to provide users with a new
Christmas 2008 is due to be a make-or-break season for many firms, meaning that marketing is "critical", it has been noted.
Rosabel Tao makes her comments to online resource JCK Onl
Google has announced the launch of the beta version of an open source browser – Chrome.
A post on the search engine firm’s official blog by vice-president of product management Sundar Pichai
An unprofessional website can be a "death knell" for firms, it has been suggested. In a post on E-consultancy’s internet marketing blog, sector commentator Patrick Oak notes that this is […]
A company’s existing customers are a "precious commodity" who are the "best prospect" for a firm’s next sale, according to the Local Online Marketing Association.
Presiden
Webmasters are being reminded not to forget the basic principles of search engine optimization (SEO). According to Ann Smarty, writing in the Search Engine Journal, simple ideas such as source […]
Targeting email marketing at specific groups of customers can make it 57 per cent more effective than non-personalized marketing efforts, a new report has found.
According to the study carrie