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Keyword insertion ‘important aspect of SEO’

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Inserting appropriate keywords into a website is essential for search engine optimization (SEO), an expert argues. Graham Charlton, a researcher for the online marketing resource e-consultancy, explains SEO is about […]

Event organizers urged to use social platforms

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Event organizers should use social media marketing as a promotional tool, an advertizing expert suggests.

Heidi Cohen, the president of Riverside Marketing Strategies, makes her comments to t

Email marketing ‘boosts profitability’

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Email marketing can be "key" to a company’s profitability, it is claimed.

Industry commentator Ray Lam, writing for his eMarketing Links blog, suggests any business seeking to grow

Effective SEO ‘relies on text’

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For successful search engine optimization (SEO) it is necessary to have text-based content rather than images and flash, Google has said.

Kent Sugarman from AdSense Publisher Support said whi

Social media offers marketers “more bang for their bucks”

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Marketers can enjoy "more bang for their bucks" by promoting brands through social media, an expert suggests. Duncan MacPherson, co-founder of professionals networking website My8020.com, makes his comments to online […]

Yahoo! urges care with keywords

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It is important to select the most appropriate keywords for a successful pay-per-click campaign, a major search engine explains. Yahoo! makes its comments in the company’s search marketing blog, noting […]

Half of Americans ‘use search each day’

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America is using search engines more and more, a new report reveals. Research made available by PEW Internet and American Life Project, and undertaken by senior research fellow Deborah Fallows, […]

LA Times sees SEO traffic increase

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Search engine optimization (SEO) is responsible for a rise in traffic to the LA Times online, it claims.

The revelation was made in a memo from the executive editor, published through one of

McCain outspends Obama in online search advertising

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Senator John McCain has outspent Barack Obama for two consecutive months in online search advertising, it has been reported.

While Obama has spent more than McCain in overall campaign promoti