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Keyword insertion ‘important aspect of SEO’


Inserting appropriate keywords into a website is essential for search engine optimization (SEO), an expert argues. Graham Charlton, a researcher for the online marketing resource e-consultancy, explains SEO is about […]

Event organizers urged to use social platforms


Event organizers should use social media marketing as a promotional tool, an advertizing expert suggests.

Heidi Cohen, the president of Riverside Marketing Strategies, makes her comments to t

Email marketing ‘boosts profitability’


Email marketing can be "key" to a company’s profitability, it is claimed.

Industry commentator Ray Lam, writing for his eMarketing Links blog, suggests any business seeking to grow

Effective SEO ‘relies on text’


For successful search engine optimization (SEO) it is necessary to have text-based content rather than images and flash, Google has said.

Kent Sugarman from AdSense Publisher Support said whi

Social media offers marketers “more bang for their bucks”


Marketers can enjoy "more bang for their bucks" by promoting brands through social media, an expert suggests. Duncan MacPherson, co-founder of professionals networking website, makes his comments to online […]

Yahoo! urges care with keywords


It is important to select the most appropriate keywords for a successful pay-per-click campaign, a major search engine explains. Yahoo! makes its comments in the company’s search marketing blog, noting […]

Half of Americans ‘use search each day’


America is using search engines more and more, a new report reveals. Research made available by PEW Internet and American Life Project, and undertaken by senior research fellow Deborah Fallows, […]

LA Times sees SEO traffic increase


Search engine optimization (SEO) is responsible for a rise in traffic to the LA Times online, it claims.

The revelation was made in a memo from the executive editor, published through one of

McCain outspends Obama in online search advertising


Senator John McCain has outspent Barack Obama for two consecutive months in online search advertising, it has been reported.

While Obama has spent more than McCain in overall campaign promoti